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Acta Universitatis Nicolai Copernici. Management
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Found 24 items.
Recommendation marketing as an instrument of marketing communication process between company and consumers
Joanna Sorokin
9-25
2014-12-01
Marketing research as a basis for planning marketing activities and marketing instruments for launching (the case of Struga company’s phosphorous fertiliser)
Iwona Escher
67-85
2014-12-01
The impact of mobile devices on marketing communication
Róża Błaś
117-129
2014-12-01
INTERACTIVE CENTERS OF SCIENCE AS AN ELEMENT OF A PLACE MARKETING STRATEGY ON THE EXAMPLE OF COPERNICUS SCIENCE CENTER
Aleksandra Ścibich-Kopiec
7-16
2018-12-21
MARKETING COMMUNICATION IN INVESTOR RELATIONS. PR AND IR
Olga Łukasiewicz
139-146
2015-08-01
ORGANIZATION’S ADAPTATION AND ITS COMPONENTS FROM THE PERSPECTIVE OF THE SYSTEMS APPROACH
Iwona Escher
57-76
2013-02-07
INTERDISCIPILARITY IN MARKETING IN THE LIGHT OF PSYCHOLOGICAL ASPECTS OF MARKETING ACTIVITY
Dominika Porowska
17-26
2019-03-04
Application of the SERVPERF method in assessing the quality of leisure services with particular emphasis on the services provided by water parks
Anna Maria Urbaniak
55-65
2014-12-01
MARKETING MUZYCZNY NA PRZYKŁADZIE SOJUSZU MAREK
Stanisław Trzciński
31-48
2017-06-02
MARKETING PUBLIC RELATIONS
Aneta Parkes
197-211
2015-08-01
Selected aspects of modern form of promotion
Joanna Petrykowska
117-126
2011-12-01
VISUAL MERCHANDISING ON THE EXAMPLE OF NETWORK SHOP MOHITO
Katarzyna Liczmańska, Danuta Balcerak
141-152
2016-09-01
Instruments of promotion of the running events
Andżelika Dzięgiel
33-49
2015-05-01
BUILDING LOYALTY PROGRAMS
Agnieszka Wiśniewska, Magdalena Dudko
9-24
2016-08-25
BOTTLING INDUSTRY IN POLAND – THE PRESENT CONDITION AND PERSPECTIVES FOR DEVELOPMENT
Marta Wiącek
35-51
2019-12-17
Building brand equity with Public Relations
Joanna Pomaskow
105-115
2014-12-01
KREACJA W MARKETINGU INTERNETOWYM
Karolina Tokarz
49-58
2018-04-25
The new role of the client in the value creation process
Jacek Markiewicz
153-159
2015-05-01
Consumer promotion in a case of prohibition of public advertising
Katarzyna Liczmańska
91-102
2011-12-01
CORPORATE SOCIAL RESPONSIBILITY OR SPECIAL MARKETING ACTIONS ? - CASE STUDY OF NEXT PLC
Marta Drabkowska-Skarba
115-135
2016-06-25
MARKETING MANAGEMENT IN FMCG INDUSTRY
Bartłomiej Szczepaniak
31-41
2018-09-18
MANAGING A FAMILY-OWNED PHARMACY – THREATS, OPPORTUNITIES AND CHALLENGES: CASE STUDY
Mateusz Kamil Leśniewski
19-26
2017-04-19
The importance of the brand determinant among polish consumers based on the example kujawsko-pomorskie province
Katarzyna Liczmańska, Agnieszka Wiśniewska
71-83
2014-02-21
NOWA ROLA KLIENTA W PROCESIE TWORZENIA WARTOŚCI
Jacek Markiewicz
2014-12-01
1 - 24 of 24 items