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• Recommendation marketing as an instrument of marketing communication process between company and consumers

  Joanna Sorokin

  9-25

  2014-12-01
• Marketing research as a basis for planning marketing activities and marketing instruments for launching (the case of Struga company’s phosphorous fertiliser)

  Iwona Escher

  67-85

  2014-12-01
• The impact of mobile devices on marketing communication

  Róża Błaś

  117-129

  2014-12-01
• INTERACTIVE CENTERS OF SCIENCE AS AN ELEMENT OF A PLACE MARKETING STRATEGY ON THE EXAMPLE OF COPERNICUS SCIENCE CENTER

  Aleksandra Ścibich-Kopiec

  7-16

  2018-12-21
• MARKETING COMMUNICATION IN INVESTOR RELATIONS. PR AND IR

  Olga Łukasiewicz

  139-146

  2015-08-01
• ORGANIZATION’S ADAPTATION AND ITS COMPONENTS FROM THE PERSPECTIVE OF THE SYSTEMS APPROACH

  Iwona Escher

  57-76

  2013-02-07
• INTERDISCIPILARITY IN MARKETING IN THE LIGHT OF PSYCHOLOGICAL ASPECTS OF MARKETING ACTIVITY

  Dominika Porowska

  17-26

  2019-03-04
• Application of the SERVPERF method in assessing the quality of leisure services with particular emphasis on the services provided by water parks

  Anna Maria Urbaniak

  55-65

  2014-12-01
• MARKETING MUZYCZNY NA PRZYKŁADZIE SOJUSZU MAREK

  Stanisław Trzciński

  31-48

  2017-06-02
• MARKETING PUBLIC RELATIONS

  Aneta Parkes

  197-211

  2015-08-01
• Selected aspects of modern form of promotion

  Joanna Petrykowska

  117-126

  2011-12-01
• VISUAL MERCHANDISING ON THE EXAMPLE OF NETWORK SHOP MOHITO

  Katarzyna Liczmańska, Danuta Balcerak

  141-152

  2016-09-01
• Instruments of promotion of the running events

  Andżelika Dzięgiel

  33-49

  2015-05-01
• BUILDING LOYALTY PROGRAMS

  Agnieszka Wiśniewska, Magdalena Dudko

  9-24

  2016-08-25
• BOTTLING INDUSTRY IN POLAND – THE PRESENT CONDITION AND PERSPECTIVES FOR DEVELOPMENT

  Marta Wiącek

  35-51

  2019-12-17
• Building brand equity with Public Relations

  Joanna Pomaskow

  105-115

  2014-12-01
• The new role of the client in the value creation process

  Jacek Markiewicz

  153-159

  2015-05-01
• Consumer promotion in a case of prohibition of public advertising

  Katarzyna Liczmańska

  91-102

  2011-12-01
• KREACJA W MARKETINGU INTERNETOWYM

  Karolina Tokarz

  49-58

  2018-04-25
• MARKETING MANAGEMENT IN FMCG INDUSTRY

  Bartłomiej Szczepaniak

  31-41

  2018-09-18
• CORPORATE SOCIAL RESPONSIBILITY OR SPECIAL MARKETING ACTIONS ? - CASE STUDY OF NEXT PLC

  Marta Drabkowska-Skarba

  115-135

  2016-06-25
• MANAGING A FAMILY-OWNED PHARMACY – THREATS, OPPORTUNITIES AND CHALLENGES: CASE STUDY

  Mateusz Kamil Leśniewski

  19-26

  2017-04-19
• NOWA ROLA KLIENTA W PROCESIE TWORZENIA WARTOŚCI

  Jacek Markiewicz

  2014-12-01
• The importance of the brand determinant among polish consumers based on the example kujawsko-pomorskie province

  Katarzyna Liczmańska, Agnieszka Wiśniewska

  71-83

  2014-02-21