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• Marketing w sporcie na przykładzie polskiej piłki siatkowej mężczyzn = Marketing in sport on the example of the Polish volleyball team

  Emilia Matuszak, Radosław Muszkieta, Marek Napierała, Mirosława Cieślicka, Walery Zukow, Vlastimila Karaskova, Sergii Iermakov, Pavol Bartik, Andrzej Ziółkowski

  312-334

  2015-05-20
• Profesjonalizacja marketingowego zarządzania w klubach sportowych na rynkach lokalnych = The professionalization of marketing management in sports club in the local market

  Sławomir Kowalski

  481-491

  2015-11-30
• Prawne aspekty wykorzystania wizerunku sportowca w świetle działań marketingowych = Legal aspects of athletes' image rights usage in the light of marketing activities

  Krzysztof M. Westfal

  69-85

  2016-06-02
• Contradicciones en la reacción del consumidor ante el polígrafo y perfil de personalidad = Contradictions in consumer reaction to the polygraph and personality profile

  María Orquídea Escobar Torres

  504-515

  2015-11-30
• Propuesta sobre el proceso productivo para financiar empresas del deporte a partir del estudio de sus seguidores = Proposal on the production process to finance companies sport from studying his followers

  Wilson Andrés Cárdenas-Polanía

  630-646

  2015-12-31
• Prawne aspekty wykorzystania wizerunku sportowca w świetle działań marketingowych Legal aspects of athletes' image rights usage in the light of marketing activities

  Krzysztof M. Westfal

  157-174

  2016-10-03
• Use of information support for marketing in tourist enterprises

  L. V. Tranchenko, N. V. Tereshchuk, R. I. Lopatiuk, O. M. Tranchenko

  200-207

  2021-02-26
• The importance of viral marketing in managing communication in sport

  Sławomir Kowalski

  261-272

  2022-05-23
• The impact of digital communications on tourism marketing

  L. V. Tranchenko, N. V. Tereshchuk, R. I. Lopatiuk, O. M. Tranchenko

  394-402

  2020-05-29
• The role of social media in promoting the activities of the personal trainer

  Jarosław Domański, Tadeusz Stefaniak, Daniel Wesołowski, Renata Mauer-Różańska, Anna Mardausz

  140-166

  2022-04-25
• Ocena jakości usług świadczonych przez polskie kluby piłkarskie = Evaluation of the quality of services provided by the Polish football clubs

  Andżelika Dzięgiel, Łukasz Luciński

  516-532

  2015-11-30
• Analysis of client communication system in local sport

  Sławomir Kowalski

  852-861

  2017-06-29
• Sport activity of polish runners and the resulting marketing potential

  Zygmunt Waśkowski, Anna Jasiulewicz

  844-851

  2017-06-30
• Ambush marketing in sport – characteristics of combating the phenomenon

  Jakub Rzeszowski

  504-517

  2018-09-01
• Jakość usług sportowo-rekreacyjnych na przykładzie klubu fitness dla kobiet The quality of sport - recreation services with regard of fitness club for women

  Agnieszka Widawska-Stanisz

  133-145

  2016-09-06
• Satisfaction survey of basketball fans at the example of the club Twarde Pierniki

  Andżelika Dzięgiel

  780-792

  2016-09-30
• Badanie satysfakcji z udziału w masowej imprezie biegowej na przykładzie RUN TORUŃ – Zwiedzaj ze Zdrowiem! = Satisfaction survey of participation in the mass running event at the example of RUN TORUŃ – Zwiedzaj ze Zdrowiem!

  Andżelika Dzięgiel

  768-779

  2016-09-30
• Formation of Professional Competences of Future Specialists in ‘Tourism’ in the Course of Studying the Discipline „Market of Tourist Services”

  Olena Binytska

  287-294

  2024-01-31
• The "Citizens for Activity" project - as an example of the management of sports projects influencing the marketing value of the region

  Michalina Kuska, Mirosława Szark-Eckardt, Hanna Żukowska

  1422-1433

  2017-08-31
• Assessment of Tourism Development in Belarus: A Comprehensive Analysis of Infrastructure, Cultural Heritage and Natural Resources

  Viktoryia Kauchun, Anna Michalska, Walery Zukow

  52234

  2024-11-16
• An image of a woman in a sports advertisement

  Jarosław Kończak

  215-230

  2022-05-23
• Efekty komunikacyjne sponsoringu na lokalnych rynkach sportowych = The communication effects of sponsorship in local sports markets

  Sławomir Kowalski

  197-211

  2016-09-06
• Influence of seasonality on excursion demand: statistical approach

  Liudmyla Hutsal , Valentyna Stoliar

  154-162

  2023-10-27
• Biological medicinal products: reference and biosimilar products – selected issues

  Bartosz Kobuszewski

  49-62

  2021-10-14
• The independence running events in Poland in 2018 – motives of participation. The case study of 8th Edition of the independence run in Luboń

  Ewa Malchrowicz-Mośko, Maciej Młodzik, Karolina Chlebosz

  232-244

  2018-12-14
• Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic

  Zygmunt Waśkowski, Anna Jasiulewicz

  231-242

  2022-05-23
• Probiotic as a bioactive ingredient in functional foods

  Jadwiga Janina Bednarek

  1675-1680

  2018-09-15
• Sport tourism management in Poland and Slovakia: Olympic Games as an opportunity and a shared vision, the potential of joint promotion

  Dominik Borek, Jozef Polačko

  70-82

  2023-07-11
• Organizational bases of resort medical centers with the of quality management systems

  G. I. Titov, V. V. Tomareva-Patlakhova, V. A. Voloshin, W. Zukow, O. A. Gozhenko

  1001-1012

  2018-12-31
• The evaluation of nursing care from the patient perspective

  Marzena Furtak-Niczyporuk, Marek Kos, Anna Jurek, Michał Albiniak

  31-43

  2017-01-29
• What we know about oral collagen supplementation for skin health - a literature review

  Aleksandra Słupczyńska, Kamila Gorczyca, Klaudia Artykiewicz, Weronika Urbaś, Klaudia Podgórska, Aleksandra Puła, Marcin Czarkowski, Paweł Kozieł, Maria Grodkiewicz, Urszula Krzysiek

  259-262

  2022-12-05
• Rating positioning as part of Polish and Ukrainian Universities comparative aspect

  Oksana Yusiuk, Yuliia Maslova, Walery Zukow

  149-159

  2018-05-12
• Travel blogging as a modern innovative tool for the development of tourism and excursion activities

  Z. Prykhodko, V. Yavorska, Yu. Urash, V. Sokolovskiy

  60638

  2025-03-28
• Znaki towarowe w sporcie = Trademarks in sports

  Krzysztof M. Westfal

  666-677

  2015-12-31
• Short- and long-term effects of transfers on football clubs' sport performance

  Tomasz Wanat, Łukasz Leksowski

  252-260

  2022-05-23
• Healthy lifestyle as a factor influencing the change of consumers’ trends in the Polish brewery market

  Karol Rywocki

  308-316

  2019-01-31
• Academic discipline „Travel services market” in the digital age

  Olena Binytska

  180-186

  2023-08-29
• Environmentally friendly activities in sports and leisure services as an expression of the corporate social responsibility

  Agnieszka Widawska-Stanisz

  243-251

  2022-05-23