Humanities
Skip to main content Skip to main navigation menu Skip to site footer
  • Register
  • Login
  • Menu
  • Home
  • Current
  • Archives
  • Announcements
  • About
    • About the Journal
    • Submissions
    • Editorial Team
    • Privacy Statement
    • Contact
  • Register
  • Login

Journal of Education, Health and Sport

Satisfaction survey of basketball fans at the example of the club Twarde Pierniki
  • Home
  • /
  • Satisfaction survey of basketball fans at the example of the club Twarde Pierniki
  1. Home /
  2. Archives /
  3. Vol. 6 No. 8 (2016) /
  4. Research Articles

Satisfaction survey of basketball fans at the example of the club Twarde Pierniki

Authors

  • Andżelika Dzięgiel The Department of Enterprise Management Faculty of Economic Sciences and Management Nicolaus Copernicus University in Toruń

Keywords

satisfaction survey, relationship marketing, basketball fans, Tauron Basket League, Twarde Pierniki, Torun

Abstract

Increasing the quality of service is one of a main objective of service companies, including sporting organizations. A significant increase of leisure activities has influence on strong competition among the organizers of the cultural, social and sport events. The regular surveys of satisfaction are one of the elements of relationship marketing, which are necessary to get the high attendance of fans on events, e.g. basketball matches. In the article as an object of study has been chosen the club Twarde Pierniki. The main objective of the research was the assessment satisfaction from sports products offered by the basketball club and improvement their quality based on responses received from the customers – basketball fans. In 2015 by means of on-line survey method was conducted research in which participated 235 respondents. The results showed that the evaluations of organization of sports event (basketball matches, additional attractions), marketing and social activities of the club, as well merchandise in The Fan Shop, are high. Only The Fan Club was rated lower than other components of the club activities.

Downloads

  • PDF

Published

2016-09-30

How to Cite

1.
DZIĘGIEL, Andżelika. Satisfaction survey of basketball fans at the example of the club Twarde Pierniki. Journal of Education, Health and Sport. Online. 30 September 2016. Vol. 6, no. 8, pp. 780-792. [Accessed 28 June 2025].
  • ISO 690
  • ACM
  • ACS
  • APA
  • ABNT
  • Chicago
  • Harvard
  • IEEE
  • MLA
  • Turabian
  • Vancouver
Download Citation
  • Endnote/Zotero/Mendeley (RIS)
  • BibTeX

Issue

Vol. 6 No. 8 (2016)

Section

Research Articles

License

The periodical offers access to content in the Open Access system under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0

Stats

Number of views and downloads: 319
Number of citations: 0

Search

Search

Browse

  • Browse Author Index
  • Issue archive

User

User

Current Issue

  • Atom logo
  • RSS2 logo
  • RSS1 logo

Information

  • For Readers
  • For Authors
  • For Librarians

Newsletter

Subscribe Unsubscribe

Tags

Search using one of provided tags:

satisfaction survey, relationship marketing, basketball fans, Tauron Basket League, Twarde Pierniki, Torun
Up

Akademicka Platforma Czasopism

Najlepsze czasopisma naukowe i akademickie w jednym miejscu

apcz.umk.pl

Partners

  • Akademia Ignatianum w Krakowie
  • Akademickie Towarzystwo Andragogiczne
  • Fundacja Copernicus na rzecz Rozwoju Badań Naukowych
  • Instytut Historii im. Tadeusza Manteuffla Polskiej Akademii Nauk
  • Instytut Kultur Śródziemnomorskich i Orientalnych PAN
  • Instytut Tomistyczny
  • Karmelitański Instytut Duchowości w Krakowie
  • Ministerstwo Kultury i Dziedzictwa Narodowego
  • Państwowa Akademia Nauk Stosowanych w Krośnie
  • Państwowa Akademia Nauk Stosowanych we Włocławku
  • Państwowa Wyższa Szkoła Zawodowa im. Stanisława Pigonia w Krośnie
  • Polska Fundacja Przemysłu Kosmicznego
  • Polskie Towarzystwo Ekonomiczne
  • Polskie Towarzystwo Ludoznawcze
  • Towarzystwo Miłośników Torunia
  • Towarzystwo Naukowe w Toruniu
  • Uniwersytet im. Adama Mickiewicza w Poznaniu
  • Uniwersytet Komisji Edukacji Narodowej w Krakowie
  • Uniwersytet Mikołaja Kopernika
  • Uniwersytet w Białymstoku
  • Uniwersytet Warszawski
  • Wojewódzka Biblioteka Publiczna - Książnica Kopernikańska
  • Wyższe Seminarium Duchowne w Pelplinie / Wydawnictwo Diecezjalne „Bernardinum" w Pelplinie

© 2021- Nicolaus Copernicus University Accessibility statement Shop