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Journal of Education, Health and Sport

Environmentally friendly activities in sports and leisure services as an expression of the corporate social responsibility
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Environmentally friendly activities in sports and leisure services as an expression of the corporate social responsibility

Authors

  • Agnieszka Widawska-Stanisz Department of Marketing and Communication, Częstochowa University of Technology https://orcid.org/0000-0002-0609-6758

DOI:

https://doi.org/10.12775/JEHS.2022.12.05.018

Keywords

corporate social responsibility, ecology, environment, sports and leisure services, CSR, economic crisis

Abstract

Today’s economic reality requires entrepreneurs to introduce many changes, especially those of an organisational nature. The period following COVID-19 pandemic will require organizations to create new values, and a broader view of responsibility, to build mutual trust, and to adapt to the new reality. This paper introduces the principles of Corporate Social Responsibility (CSR), with a focus on ecology as one of the areas of CSR.

It can be seen that the pandemic has accelerated environmental targets in many companies. This is due not only to the regulations aligned with the governmental environmental policy, but to an increasing extent also with changing social expectations. The aim of the article was to demonstrate the applicability of ecological, environment-friendly solutions as an example of CSR in the management of sports and leisure enterprises. CPOR studies show that most young people take responsibility for the state of their environment. The training of the test subjects also plays an important role here (CBOS, Environmental Awareness of Poland, 2020) It is assumed that the introduction of eco-friendly solutions in the operation of sports and leisure businesses is noticed and appreciated only by young participants in physical activity. The survey focuses on specific environmental solutions to create a socially responsible corporate image and how these companies operate in a changing environment.

The results of the studies carried out for this paper are intended to help answer the question of the importance of emphasising environmental aspects and adapting to change by integrating eco-innovation into the CSR strategies of sports and leisure companies, whether these solutions are perceived by the purchasers of sports and leisure services, as they affect their image. and whether they lead to better relations with market participants.

References

Cegliński P. (2020), Sport-based CSR activities of Polish companies: ideas and examples, Journal of Physical Education and Sport, dostęp on-line: https://efsupit.ro/images/stories/april2020/Art%20166.pdf

Chodyński A., Środowisko naturalne jako interesariusz w koncepcjach odpowiedzialnego biznesu, in: Przegląd Organizacji, no. 1.

Kończak J. (2021), Sports themes in advertising, in: Journal of Physical Education and Sport, on-line access: https://efsupit.ro/images/stories/aprilie2021/Art%20149.pdf.

Mazur-Wierzbicka E. (2013), Ekologiczna odpowiedzialność przedsiębiorstw ramach CSR – korzyści dla przedsiębiorców, in: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, no. 288, on-line access: http://csr.ue.wroc.pl/5.5_W%20poszukiwaniu%20paradygmat%C3%B3w,%20metodologii.pdf#page=106

Pawlak G., Kulpaczyńska A., Kutryn D. (2017), Kampanie społeczne jako możliwości budowania współpracy organizacji sportowych z przedsiębiorstwami. Działania osadzone w koncepcji CSR, in: Quality in Sport, no. 2 (3).

Saeid Kiani M. (2021), Investigating the relationship between customer experience management and economics with relationship marketing in sports clubs, in: Quality in Sport, no. 7 (2021), on-line access: https://apcz.umk.pl/QS/article/view/QS.2021.004/28307.2021.004/28307

Słupik S. (2014), Ekologiczna społeczna odpowiedzialność biznesu w strategiach rozwoju firm, in: Gospodarka w praktyce i teorii, no. 3 (36) 2014.

Sudolska A., Łapińska J. (2020), Implementation of the CSR concept through sport sponsorship: the case of the

Polish chemical capital group, in: Journal of Physical Education and Sport, on-line access: https://efsupit.ro/images/stories/april2020/Art%20153.pdf

Świadomość ekologiczna Polaków [Ecological awareness of Poles] - (2020), CPOR, Survey summary 132/2020, on-line access: https://www.cbos.pl/SPISKOM.POL/2020/K_163_20.PDF

Żemigała M. (2007), Społeczna odpowiedzialność przedsiębiorstwa, Wolters Kluwer Polska, Warszawa.

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Published

2022-05-23

How to Cite

1.
WIDAWSKA-STANISZ, Agnieszka. Environmentally friendly activities in sports and leisure services as an expression of the corporate social responsibility. Journal of Education, Health and Sport. Online. 23 May 2022. Vol. 12, no. 5, pp. 243-251. [Accessed 7 July 2025]. DOI 10.12775/JEHS.2022.12.05.018.
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Issue

Vol. 12 No. 5 (2022)

Section

Research Articles

License

Copyright (c) 2022 Agnieszka Widawska-Stanisz

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The periodical offers access to content in the Open Access system under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0

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