Humanities
Skip to main content Skip to main navigation menu Skip to site footer
  • Register
  • Login
  • Menu
  • Home
  • Current
  • Archives
  • Announcements
  • About
    • About the Journal
    • Submissions
    • Editorial Team
    • Privacy Statement
    • Contact
  • Register
  • Login

Journal of Education, Health and Sport

Sport tourism management in Poland and Slovakia: Olympic Games as an opportunity and a shared vision, the potential of joint promotion
  • Home
  • /
  • Sport tourism management in Poland and Slovakia: Olympic Games as an opportunity and a shared vision, the potential of joint promotion
  1. Home /
  2. Archives /
  3. Vol. 41 No. 1 (2023) /
  4. Research Articles

Sport tourism management in Poland and Slovakia: Olympic Games as an opportunity and a shared vision, the potential of joint promotion

Authors

  • Dominik Borek College of International Business ISM Slovakia in Prešov, 1 Duchnovičovo námestie, Prešov 080 01, Slovak Republic https://orcid.org/0000-0002-4359-9426
  • Jozef Polačko College of International Business ISM Slovakia in Prešov, 1 Duchnovičovo námestie, Prešov 080 01, Slovak Republic https://orcid.org/0009-0000-4417-4078

DOI:

https://doi.org/10.12775/JEHS.2023.41.01.006

Keywords

sport, tourism, Olympic Games, Poland, Slovakia

Abstract

This article focuses on the promotional aspects related to the tourist attractiveness of the neighboring countries-Poland and Slovakia. The purpose of the article is to analyze the issue in question and point out the importance of the search for ways to increase the effectiveness of management of the area of tourism promotion in both countries. The authors used an empirical research method with quantitative-statistical and qualitative studies on specific promotional campaigns. The Olympic Games have the greatest marketing potential among sporting events, as the most important sporting event in the world. The possibility of organizing such an event in Poland and Slovakia would certainly serve to improve the recognition rates of both countries. The authors will try to demonstrate this potential as part of the considerations in this article. Acknowledgement: This paper was supported by the project NP-KSV-ET-01-2023-12/ST - International cooperation in the field of development, management and law in tourism and sports between the Republic of Poland and Slovak Republic. The views expressed in this paper are those of the authors and should not be taken as reflecting the position of any authority, entity or institution. This article presents the legal status as of 25 March 2023.

References

Kurtzman, J., Zauhar, J.: The emerging profession - Sports Tourism Management. [In:] Journal of Sport & Tourism, 10:1, 2005. pp. 3-14.

Ritchie, B.W., Adair, D.: Sport Tourism: An Introduction and Overview. [In:] Ritchie, B.W., Adair, D. (Eds.): Sport Tourism: Interrelationships, Impacts and Issues. Clevedon: Channel View Publications, 2004. pp. 13-40.

Mollah, R.A., Cuskelly, G., Hill B.: Sport tourism collaboration: a systematic quantitative literature review. [In:] Journal of Sport & Tourism, 25:1, 2021. pp. 3-25.

Agreement between the Government of the Republic of Poland and the Government of the Slovak Republic on Cross-Border Cooperation, done on August 18, 1994.

Agreement between the Government of the Republic of Poland and the Government of the Slovak Republic on Border Crossings, Crossing the Border on Tourist Routes Crossing the State Border and the Principles of Crossing the State Border Beyond Border Crossings, done in Trstena on July 1, 1999 (M.P. 2002 No. 17 item 300).

.https://stat.gov.pl/files/gfx/portalinformacyjny/pl/defaultaktualnosci/5494/1/18/1/turystyka_w_2020.pdf

Information of the Minister of Sport and Tourism on the evaluation of the functioning of the Act of August 29, 1997 on hotel services and services of tour guides and tour operators. Committee on Physical Culture, Sports and Tourism. Warsaw, March 9, 2022.

The Framework Convention on the Protection and Sustainable Development of the Carpathians (the so-called Carpathian Convention) was drawn up in Kiev on May 22, 2003.

.https://www.malopolska.pl/_userfiles/uploads/RG%20VIII/Protok%C3%B3%C5%82%2069.%20posiedzenie%20%20KWSTiGM_.pdf

https://slovakia.travel/pl/szukaj?q=VLHOVA

https://www.youtube.com/watch?v=GF2r9sOyjEI

.https://www.fisski.com/DB/general/athletebiography.html?sectorcode=al&competitorid=168809

https://www.tatry.sk/snow-camp-9/

Law of August 5, 2022 on amending the Law on the Polish Tourism Organization and the Law on gambling.

https://pracodawcy.pl/wp-content/uploads/2022/04/OSR-projekt-ustawy-o-POT-i-grach-hazardowych.docx

https://sport.tvp.pl/64338030/kiedy-kolejny-mecz-lecha-poznan-w-lidze-konferencji-terminarz-fazy-pucharowej-lke-202223

.https://centruminformacji.tvp.pl/69175910/widzowie-licznie-ogladali-mecz-lecha-poznan-z-fiorentina-w-tvp-sport?fbclid=IwAR1fK0vgruP4v6IPivzvpGnS793ebPl-pWeQiILPlgjc54VadvHmC3Gel6s

Juran, J.: Olympiáda na Slovensku - ekonomická, environmentálna, sociálna a procesná stránka kandidatúry. [In:] UČPS.SK [online], 2014 [cit.2023-04-12]. Available at: https://beta.ucps.sk/OLYMPIADA_NA_SLOVENSKU.

Nemec, M.: Poliaci oprašujú myšlienku zimných olympijských hier v Tatrách. Potrebujú aj Slovensko. [In:] Aktuality.sk [online], 2023 [cit.2023-04-12]. Available at: https://www.aktuality.sk/clanok/SuOuHhr/poliaci-oprasuju-myslienku-zimnych-olympijskych-hier-v-tatrach-potrebuju-aj-slovensko/

Brown, G.: Sport, tourism and the Olympic Games: Lessons from and blind spots among the research community. [In:] Journal of Sport & Tourism, 16:4, 2011. pp.279-283.

Pęczak, J.: Polska zorganizuje zimowe igrzyska olimpijskie? Możliwa kandydatura razem ze Słowacją. [In:] TVP Sport.pl [online], 2023 [cit.2023-04-12]. Available at: https://sport.tvp.pl/65880449/polska-zorganizuje-zimowe-igrzyska-olimpijskie-mozliwa-kandydatura-razem-ze-slowacja.

Zyśko J., Procesy prywatyzacji instytucji sportowo-rekreayjnych, (w:) Kongres Sportu Polskiego, materiały kongresowe UKFiT, Grucza R., Sozański H. (red.), Spała 1998, s. 411-417.

Borowski J. (red.), Wpływ organizacji Mistrzostw Europy w piłce nożnej UEFA EURO 2012TM na polską gospodarkę, Warszawa 2012 – podsumowanie wyników badań zleconych przez spółkę celową MSiT, PL.2012 Sp. z o.o.

Gębarowski M., Sport jako element działań promocyjnych polskich miast, (w:) Marketing przyszłości – Trendy. Strategie. Instrumenty. Partnerstwo i komunikacja w regionie, Zeszyty Naukowe Uniwersytetu Szczecińskiego, nr 596 (2010), s. 337-345.

https://sportdziennik.com/dawid-kurminowski-krol-strzelcow-ze-slowacji/

.https://gol24.pl/michal-siplak-kapitan-cracovii-mam-nadzieje-ze-jeszcze-wskoczymy-na podium/ar/c2-17062887

Downloads

  • PDF

Published

2023-07-11

How to Cite

1.
BOREK, Dominik and POLAČKO, Jozef. Sport tourism management in Poland and Slovakia: Olympic Games as an opportunity and a shared vision, the potential of joint promotion. Journal of Education, Health and Sport. Online. 11 July 2023. Vol. 41, no. 1, pp. 70-82. [Accessed 20 May 2025]. DOI 10.12775/JEHS.2023.41.01.006.
  • ISO 690
  • ACM
  • ACS
  • APA
  • ABNT
  • Chicago
  • Harvard
  • IEEE
  • MLA
  • Turabian
  • Vancouver
Download Citation
  • Endnote/Zotero/Mendeley (RIS)
  • BibTeX

Issue

Vol. 41 No. 1 (2023)

Section

Research Articles

License

Copyright (c) 2023 Dominik Borek, Jozef Polačko

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The periodical offers access to content in the Open Access system under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0

Stats

Number of views and downloads: 437
Number of citations: 0

Search

Search

Browse

  • Browse Author Index
  • Issue archive

User

User

Current Issue

  • Atom logo
  • RSS2 logo
  • RSS1 logo

Information

  • For Readers
  • For Authors
  • For Librarians

Newsletter

Subscribe Unsubscribe

Tags

Search using one of provided tags:

sport, tourism, Olympic Games, Poland, Slovakia
Up

Akademicka Platforma Czasopism

Najlepsze czasopisma naukowe i akademickie w jednym miejscu

apcz.umk.pl

Partners

  • Akademia Ignatianum w Krakowie
  • Akademickie Towarzystwo Andragogiczne
  • Fundacja Copernicus na rzecz Rozwoju Badań Naukowych
  • Instytut Historii im. Tadeusza Manteuffla Polskiej Akademii Nauk
  • Instytut Kultur Śródziemnomorskich i Orientalnych PAN
  • Instytut Tomistyczny
  • Karmelitański Instytut Duchowości w Krakowie
  • Ministerstwo Kultury i Dziedzictwa Narodowego
  • Państwowa Akademia Nauk Stosowanych w Krośnie
  • Państwowa Akademia Nauk Stosowanych we Włocławku
  • Państwowa Wyższa Szkoła Zawodowa im. Stanisława Pigonia w Krośnie
  • Polska Fundacja Przemysłu Kosmicznego
  • Polskie Towarzystwo Ekonomiczne
  • Polskie Towarzystwo Ludoznawcze
  • Towarzystwo Miłośników Torunia
  • Towarzystwo Naukowe w Toruniu
  • Uniwersytet im. Adama Mickiewicza w Poznaniu
  • Uniwersytet Komisji Edukacji Narodowej w Krakowie
  • Uniwersytet Mikołaja Kopernika
  • Uniwersytet w Białymstoku
  • Uniwersytet Warszawski
  • Wojewódzka Biblioteka Publiczna - Książnica Kopernikańska
  • Wyższe Seminarium Duchowne w Pelplinie / Wydawnictwo Diecezjalne „Bernardinum" w Pelplinie

© 2021- Nicolaus Copernicus University Accessibility statement Shop