Vol. 19 No. 1 (2023)

Table of contents

Preface

From the Editors

Editorial Board

7-9

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Artykuły

Key factors of choosing a higher school based on the analysis of keywords searched on Google

Patryk Ciechanowski, Alan Sarbinowski

11-33

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Modern marketing communication as a way to maintain relationships with café customers during the Covid-19 pandemic

Zuzanna Ziółkowska

35-65

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Development of social entrepreneurship during the COVID-19 pandemic

Katarzyna Sicińska

67-85

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Marketing activities on the Internet in the era of the first wave of the pandemic COVID-19 in the SME sector in Poland

Mariusz Lewandowski

87-105

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Robert Biedroń’s success strategy in the election of the Mayor of the city of Słupsk in 2014. How to break the glass ceiling?

Alicja Kupczyk

107-132

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Disinformation in the age of digitization

Marcin Ogiński

133-143

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Formation of social skills of children and adolescents in the face of cyberbullying threats in relation to the short stories The Water Tower and Snap

Maciej Krzemiński

145-164

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