Qualitative Content Analysis – A Research Method in Social Science
DOI:
https://doi.org/10.12775/PBE.2023.032Keywords
research methods, content analysis, qualitative content analysis, qualitative content analysis theorised by Mayring, qualitative researchAbstract
This paper discusses qualitative content analysis (QCA) as one of the qualitative research methods and its prospective implementation in social research. The article presents the genesis of the content analysis method, with emphasis on the QCA technique. It scrutinises the scope, characteristics, basic principles and techniques of QCA. It also tackles the issue of methodological rigour criteria and quality assurance measures of this research method, aimed at ensuring the credibility of the research. This article also demonstrates the general run of the QCA model proposed by Mayring. Finally, this paper evaluates computer-aided research as part of QCA.
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