Vol. 40 (2013)

View Vol. 40 (2013)
Table of contents
Vol. 40 (2013)
Friday, Feb 21, 2014
This issue table of contents
Articles
Marketing and market reorientation and its relation with the process of organization’s adaptation
Iwona Escher
7-24
PDF (Język Polski)
Social CRM as the modern business concept
Agata Sudolska
25-37
PDF (Język Polski)
Means of exert influence on the recipients of social advertising
Joanna Petrykowska
39-46
PDF (Język Polski)
Marketing success and developmental factors in companies rendering services in Poland
Justyna Łapińska, Maciej Schulz
47-57
PDF (Język Polski)
Specificity and significance of the internal image of the company
Dawid Szostek
59-70
PDF (Język Polski)
The importance of the brand determinant among polish consumers based on the example kujawsko-pomorskie province
Katarzyna Liczmańska, Agnieszka Wiśniewska
71-83
PDF (Język Polski)
Sustainable solutions for urban transport – directions of development
Paweł Brzustewicz
85-96
PDF (Język Polski)
Cultural background of business management type „born global”
Kamil Szulik
97-107
PDF (Język Polski)
The impact advertising on buying motives: conceptual framework
Anna Kozłowska
109-124
PDF (Język Polski)
The role and importance of SME sector in Finland
Agnieszka Chwiałkowska
125-137
PDF (Język Polski)
Behaviour of beneficiaries towards comprehensive health programmes financed by EU structural funds
Agnieszka Burnicka
139-149
PDF (Język Polski)
Use of natural resources in transport
Urszula Motowidlak
151-161
PDF (Język Polski)
It tools supporting the logistics of transport. The example of PKP Group companies
Anita Fajczak-Kowalska
163-172
PDF (Język Polski)
Logistic management in a production company of the furniture trade
Zofia Wyszkowska, Tomasz Ankiewicz
173-183
PDF (Język Polski)
Customer relationships as a significant component of SMEs management during an economic crisis
Jacek Markiewicz
185-192
PDF (Język Polski)
Information or manipulation? Analysis on the selected advertising examples
Joanna Hernik
193-204
PDF (Język Polski)
Social media funcionality as seven sides honeycomb
Magdalena Kowalska
205-215
PDF (Język Polski)
Disaparities in assesment of level of provision in food retailing enterprises from podkarpacie
Piotr Cyrek
217-228
PDF (Język Polski)
Marketing to ols of impast on local authorities for commune development on the example of Czarna commune
Wiesław Szopiński
229-238
PDF (Język Polski)
Academic entrepreneurship in the light of academic incubators for entrepreneurship
Marta Skarba
239-252
PDF (Język Polski)
The euro pean neighbourhood Policy of stakeholders management according to the European Union
Bartosz Kożuch
253-263
PDF (Język Polski)
The theories and the principles of organizational communication at public schools
Stanisława Jung-Konstanty
265-277
PDF (Język Polski)
Social participation instruments in theory and practice of integrated city management
Martyna Basaj
279-288
PDF (Język Polski)
Local employer branding. Ho wis it build the Neuca company with a suport of a student organization AIESEC
Joanna Jezierska
289-301
PDF (Język Polski)
Strony redakcyjne
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