Vol. 21 No. 2 (2025)

View Vol. 21 No. 2 (2025)
Table of contents
Vol. 21 No. 2 (2025)
Monday, Jun 30, 2025
This issue table of contents
Preface
From the Editors
Agnieszka Powierska-Domalewska
7-11
PDF (Język Polski)
Artykuły
World Karate Federation (WKF) on social media – a case study
Paulina Sajna-Kosobucka
13-60
PDF (Język Polski)
Video in sports marketing on Instagram: the case of Anwil Włocławek club
Natalia Dwornikowska
61-73
PDF (Język Polski)
Development of advertising formats on the video market
Aleksandra Chmielewska
75-106
PDF (Język Polski)
The role and importance of film in marketing education: educating future marketing professionals
Joanna Nowicka
107-143
PDF
Fabulousness/legendary status of musical composition in audiovisual advertisement and its impact on brand recognition
Agnieszka Świderska
143-171
PDF (Język Polski)
The Internet space and Social Media as new tools for education and marketing in art history – based on selected examples
Izabela Nadolna
173-194
PDF (Język Polski)
Z like a gen or z like a change? Generation Z’s expectations of advertising content on TikTok
Alicja Ramczykowska
195-221
PDF (Język Polski)
Poetics of post horror movie trailers on the examples of trailers for Jordan Peele’s ‘Get out!’ and ‘Us’
Agata Woszczyk
223-235
PDF (Język Polski)
Psychological and Pedagogical Counseling Centers in the Early Diagnosis of VR Game Addiction Among Children and Adolescents. A Research Report
Kamila Majewska Majewska
237-256
PDF (Język Polski)