The Art of Successful Love

Abstract

The article is dedicated to a specific phenomenon – the book “The Art of Loving”, which broke all the records of popularity on the Polish reading market and whose publication was recognized as an important impetus for beginning changes in sexual customs of Poles, especially of Polish women. It is also dedicated to its author Michalina Wisłocka who was acclaimed a symbol of these moral changes. The author of the article adduces selected results of research portraying the scale of changes in attitudes towards sexual morality of Poles and describes the actions undertaken in recent years which resulted in greater recognition of both Wisłocka and her famous book.