Vol. 41 No. 1 (2014)

View Vol. 41 No. 1 (2014)
Table of contents
Vol. 41 No. 1 (2014)
Monday, Mar 23, 2015
This issue table of contents
Articles
Recommendation marketing as an instrument of marketing communication process between company and consumers
Joanna Sorokin
9-25
PDF (Język Polski)
The innovative potential of polish enterprises
Maciej Zastempowski
27-37
PDF
Consumer loyalty strategy
Agnieszka Wiśniewska
39-53
PDF (Język Polski)
Application of the SERVPERF method in assessing the quality of leisure services with particular emphasis on the services provided by water parks
Anna Maria Urbaniak
55-65
PDF (Język Polski)
Marketing research as a basis for planning marketing activities and marketing instruments for launching (the case of Struga company’s phosphorous fertiliser)
Iwona Escher
67-85
PDF (Język Polski)
Construction of external conditions of competitive potential of hidden champions of polish economy
Dorota Grego-Planer
87-103
PDF (Język Polski)
Building brand equity with Public Relations
Joanna Pomaskow
105-115
PDF (Język Polski)
The impact of mobile devices on marketing communication
Róża Błaś
117-129
PDF (Język Polski)
The process of planning and decision-making in the enterprise as the main elements of management
Marta Skarba
131-147
PDF (Język Polski)
The land forces officer-cadets education for the leadership competencies
Andrzej Michaluk
149-161
PDF (Język Polski)
Elementary school children's behavior in relation to television advertising
Grzegorz Szymański
163-173
PDF (Język Polski)
Japanese government policy in the small and medium enterprise sector
Przemysław Ciesielski
175-193
PDF (Język Polski)