Articles

• Recommendation marketing as an instrument of marketing communication process between company and consumers

  Joanna Sorokin

  9-25

  PDF (Język Polski)
• The innovative potential of polish enterprises

  Maciej Zastempowski

  27-37

  PDF
• Consumer loyalty strategy

  Agnieszka Wiśniewska

  39-53

  PDF (Język Polski)
• Application of the SERVPERF method in assessing the quality of leisure services with particular emphasis on the services provided by water parks

  Anna Maria Urbaniak

  55-65

  PDF (Język Polski)
• Marketing research as a basis for planning marketing activities and marketing instruments for launching (the case of Struga company’s phosphorous fertiliser)

  Iwona Escher

  67-85

  PDF (Język Polski)
• Construction of external conditions of competitive potential of hidden champions of polish economy

  Dorota Grego-Planer

  87-103

  PDF (Język Polski)
• Building brand equity with Public Relations

  Joanna Pomaskow

  105-115

  PDF (Język Polski)
• The impact of mobile devices on marketing communication

  Róża Błaś

  117-129

  PDF (Język Polski)
• The process of planning and decision-making in the enterprise as the main elements of management

  Marta Skarba

  131-147

  PDF (Język Polski)
• The land forces officer-cadets education for the leadership competencies

  Andrzej Michaluk

  149-161

  PDF (Język Polski)
• Elementary school children's behavior in relation to television advertising

  Grzegorz Szymański

  163-173

  PDF (Język Polski)
• Japanese government policy in the small and medium enterprise sector

  Przemysław Ciesielski

  175-193

  PDF (Język Polski)