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Acta Universitatis Nicolai Copernici. Management
Vol. 40 (2013)
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Vol. 40 (2013)
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Vol. 40 (2013)
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Table of contents
Vol. 40 (2013)
Table of contents
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Articles
Marketing and market reorientation and its relation with the process of organization’s adaptation
Iwona Escher
7-24
PDF (Język Polski)
Social CRM as the modern business concept
Agata Sudolska
25-37
PDF (Język Polski)
Means of exert influence on the recipients of social advertising
Joanna Petrykowska
39-46
PDF (Język Polski)
Marketing success and developmental factors in companies rendering services in Poland
Justyna Łapińska, Maciej Schulz
47-57
PDF (Język Polski)
Specificity and significance of the internal image of the company
Dawid Szostek
59-70
PDF (Język Polski)
The importance of the brand determinant among polish consumers based on the example kujawsko-pomorskie province
Katarzyna Liczmańska, Agnieszka Wiśniewska
71-83
PDF (Język Polski)
Sustainable solutions for urban transport – directions of development
Paweł Brzustewicz
85-96
PDF (Język Polski)
Cultural background of business management type „born global”
Kamil Szulik
97-107
PDF (Język Polski)
The impact advertising on buying motives: conceptual framework
Anna Kozłowska
109-124
PDF (Język Polski)
The role and importance of SME sector in Finland
Agnieszka Chwiałkowska
125-137
PDF (Język Polski)
Behaviour of beneficiaries towards comprehensive health programmes financed by EU structural funds
Agnieszka Burnicka
139-149
PDF (Język Polski)
Use of natural resources in transport
Urszula Motowidlak
151-161
PDF (Język Polski)
It tools supporting the logistics of transport. The example of PKP Group companies
Anita Fajczak-Kowalska
163-172
PDF (Język Polski)
Logistic management in a production company of the furniture trade
Zofia Wyszkowska, Tomasz Ankiewicz
173-183
PDF (Język Polski)
Customer relationships as a significant component of SMEs management during an economic crisis
Jacek Markiewicz
185-192
PDF (Język Polski)
Information or manipulation? Analysis on the selected advertising examples
Joanna Hernik
193-204
PDF (Język Polski)
Social media funcionality as seven sides honeycomb
Magdalena Kowalska
205-215
PDF (Język Polski)
Disaparities in assesment of level of provision in food retailing enterprises from podkarpacie
Piotr Cyrek
217-228
PDF (Język Polski)
Marketing to ols of impast on local authorities for commune development on the example of Czarna commune
Wiesław Szopiński
229-238
PDF (Język Polski)
Academic entrepreneurship in the light of academic incubators for entrepreneurship
Marta Skarba
239-252
PDF (Język Polski)
The euro pean neighbourhood Policy of stakeholders management according to the European Union
Bartosz Kożuch
253-263
PDF (Język Polski)
The theories and the principles of organizational communication at public schools
Stanisława Jung-Konstanty
265-277
PDF (Język Polski)
Social participation instruments in theory and practice of integrated city management
Martyna Basaj
279-288
PDF (Język Polski)
Local employer branding. Ho wis it build the Neuca company with a suport of a student organization AIESEC
Joanna Jezierska
289-301
PDF (Język Polski)
Strony redakcyjne
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