Articles

• Marketing and market reorientation and its relation with the process of organization’s adaptation

  Iwona Escher

  7-24

  PDF (Język Polski)
• Social CRM as the modern business concept

  Agata Sudolska

  25-37

  PDF (Język Polski)
• Means of exert influence on the recipients of social advertising

  Joanna Petrykowska

  39-46

  PDF (Język Polski)
• Marketing success and developmental factors in companies rendering services in Poland

  Justyna Łapińska, Maciej Schulz

  47-57

  PDF (Język Polski)
• Specificity and significance of the internal image of the company

  Dawid Szostek

  59-70

  PDF (Język Polski)
• The importance of the brand determinant among polish consumers based on the example kujawsko-pomorskie province

  Katarzyna Liczmańska, Agnieszka Wiśniewska

  71-83

  PDF (Język Polski)
• Sustainable solutions for urban transport – directions of development

  Paweł Brzustewicz

  85-96

  PDF (Język Polski)
• Cultural background of business management type „born global”

  Kamil Szulik

  97-107

  PDF (Język Polski)
• The impact advertising on buying motives: conceptual framework

  Anna Kozłowska

  109-124

  PDF (Język Polski)
• The role and importance of SME sector in Finland

  Agnieszka Chwiałkowska

  125-137

  PDF (Język Polski)
• Behaviour of beneficiaries towards comprehensive health programmes financed by EU structural funds

  Agnieszka Burnicka

  139-149

  PDF (Język Polski)
• Use of natural resources in transport

  Urszula Motowidlak

  151-161

  PDF (Język Polski)
• It tools supporting the logistics of transport. The example of PKP Group companies

  Anita Fajczak-Kowalska

  163-172

  PDF (Język Polski)
• Logistic management in a production company of the furniture trade

  Zofia Wyszkowska, Tomasz Ankiewicz

  173-183

  PDF (Język Polski)
• Customer relationships as a significant component of SMEs management during an economic crisis

  Jacek Markiewicz

  185-192

  PDF (Język Polski)
• Information or manipulation? Analysis on the selected advertising examples

  Joanna Hernik

  193-204

  PDF (Język Polski)
• Social media funcionality as seven sides honeycomb

  Magdalena Kowalska

  205-215

  PDF (Język Polski)
• Disaparities in assesment of level of provision in food retailing enterprises from podkarpacie

  Piotr Cyrek

  217-228

  PDF (Język Polski)
• Marketing to ols of impast on local authorities for commune development on the example of Czarna commune

  Wiesław Szopiński

  229-238

  PDF (Język Polski)
• Academic entrepreneurship in the light of academic incubators for entrepreneurship

  Marta Skarba

  239-252

  PDF (Język Polski)
• The euro pean neighbourhood Policy of stakeholders management according to the European Union

  Bartosz Kożuch

  253-263

  PDF (Język Polski)
• The theories and the principles of organizational communication at public schools

  Stanisława Jung-Konstanty

  265-277

  PDF (Język Polski)
• Social participation instruments in theory and practice of integrated city management

  Martyna Basaj

  279-288

  PDF (Język Polski)
• Local employer branding. Ho wis it build the Neuca company with a suport of a student organization AIESEC

  Joanna Jezierska

  289-301

  PDF (Język Polski)
• Strony redakcyjne

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  PDF (Język Polski)