Vol. 21 No. 2 (2025)

Table of contents

Preface

From the Editors

Agnieszka Powierska-Domalewska

7-11

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Artykuły

World Karate Federation (WKF) on social media – a case study

Paulina Sajna-Kosobucka

13-60

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Video in sports marketing on Instagram: the case of Anwil Włocławek club

Natalia Dwornikowska

61-73

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Development of advertising formats on the video market

Aleksandra Chmielewska

75-106

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The role and importance of film in marketing education: educating future marketing professionals

Joanna Nowicka

107-143

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Fabulousness/legendary status of musical composition in audiovisual advertisement and its impact on brand recognition

Agnieszka Świderska

143-171

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The Internet space and Social Media as new tools for education and marketing in art history – based on selected examples

Izabela Nadolna

173-194

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Z like a gen or z like a change? Generation Z’s expectations of advertising content on TikTok

Alicja Ramczykowska

195-221

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Poetics of post horror movie trailers on the examples of trailers for Jordan Peele’s ‘Get out!’ and ‘Us’

Agata Woszczyk

223-235

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Psychological and Pedagogical Counseling Centers in the Early Diagnosis of VR Game Addiction Among Children and Adolescents. A Research Report

Kamila Majewska Majewska

237-256

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