Media at the Service of Man – Ethical Dimension of Communication
DOI:
https://doi.org/10.12775/TiCz.2017.032Keywords
media, truth, journalism, journalistic professional ethics, politics, manipulation, communicator, audience (receiver)Abstract
It is an expression of concern for the truth in the media to educate the wise audience. The primary goal of the media is not to seek sensation, unlimited desire to possess, nor to create one's own, often distorted reality, but to serve the truth by showing people its glory. Media, in order to contribute to the human growth, must be filled with the Good News. For this reason, an attempt was made to show the essence, place, and role of truth in the mass media by presenting the link between the value of the human communication and the content contained therein. It should be clearly stated that there is a constant need for continuous work on the value of communication of the information to ensure that the truth is respected and proclaimed.
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