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• Legal aspects of athletes' image rights usage in the light of marketing activities

  Krzysztof M. Westfal

  80-96

  2016-06-30
• Satisfaction survey of basketball fans at the example of the club Twarde Pierniki

  Andżelika Dzięgiel

  7-19

  2016-12-30
• The professionalization of marketing management in sports club in the local market

  Sławomir Kowalski

  7-16

  2015-06-30
• The communication effects of sponsorship in local sports markets

  Sławomir Kowalski

  18-31

  2016-09-30
• Fan – the prosumer of the sports market on the example of Pogon Szczecin Sport Club supporters

  Mateusz Brzeźniak

  7-17

  2018-06-26
• The marketing in crisis situations on the example of the volleyball club AZS Częstochowa SSA

  Sławomir Kowalski

  7-17

  2018-05-19
• Investigating the relationship between customer experience management and economics with relationship marketing in sports clubs

  Mohammad Saeid Kiani

  45-63

  2021-02-20
• Evaluation of the quality of services provided by the Polish football clubs

  Andżelika Dzięgiel, Łukasz Luciński

  29-44

  2015-03-30
• Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance

  Kadir Yağız

  20-36

  2021-02-26
• Analysis of activities in social media polish men's volleyball clubs of PlusLiga

  Roksana Płonka

  18-35

  2018-07-30
• An image of a man in a sports advertisement

  Jarosław Kończak

  14-27

  2022-06-28
• Proposal on the production process to finance companies sport from studying his followers

  Wilson Andreas Cárdenas-Polanía

  28-45

  2015-12-30
• Analysis of client communication system in local sport

  Sławomir Kowalski

  31-44

  2017-10-15
• Networking in management of relationships with the sports and leisure service market

  Agnieszka Widawska-Stanisz

  22-30

  2018-05-27
• Sport activity of polish runners and the resulting marketing potential

  Zygmunt Waśkowski, Anna Jasiulewicz

  20-30

  2017-10-15
• The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study

  James Santomier, Harald Dolles, Reinhard Kunz

  63-80

  2023-04-08
• An international network sporting event based on the example of the Four Hills Tournament

  Barbara Majewska

  22-33

  2019-11-15