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• Digital Transformation and Strategic Sponsorship: The Case of BBVA

  James Santomier, Jr., Sten Söderman, Reinhard Kunz

  54-70

  2020-12-07
• The marketing in crisis situations on the example of the volleyball club AZS Częstochowa SSA

  Sławomir Kowalski

  7-17

  2018-05-19
• Satisfaction survey of basketball fans at the example of the club Twarde Pierniki

  Andżelika Dzięgiel

  7-19

  2016-12-30
• Legal aspects of athletes' image rights usage in the light of marketing activities

  Krzysztof M. Westfal

  80-96

  2016-06-30
• Investigating the relationship between customer experience management and economics with relationship marketing in sports clubs

  Mohammad Saeid Kiani

  45-63

  2021-02-20
• The professionalization of marketing management in sports club in the local market

  Sławomir Kowalski

  7-16

  2015-06-30
• Proposal on the production process to finance companies sport from studying his followers

  Wilson Andreas Cárdenas-Polanía

  28-45

  2015-12-30
• Analysis of activities in social media polish men's volleyball clubs of PlusLiga

  Roksana Płonka

  18-35

  2018-07-30
• The Impact of Social Media Marketing on Football – Fan Loyalty

  Zefanya Girsang

  28-39

  2022-11-04
• The communication effects of sponsorship in local sports markets

  Sławomir Kowalski

  18-31

  2016-09-30
• Contradictions in consumer reaction to the polygraph and personality profile

  Marria Orquidea Escobar Torres

  50-60

  2015-09-30
• Fan – the prosumer of the sports market on the example of Pogon Szczecin Sport Club supporters

  Mateusz Brzeźniak

  7-17

  2018-06-26
• Evaluation of the quality of services provided by the Polish football clubs

  Andżelika Dzięgiel, Łukasz Luciński

  29-44

  2015-03-30
• Pink Ribbon (Les Rubans Roses) in Neubourg

  Juliette Ruel

  47-53

  2018-06-22
• Networking in management of relationships with the sports and leisure service market

  Agnieszka Widawska-Stanisz

  22-30

  2018-05-27
• Analysis of client communication system in local sport

  Sławomir Kowalski

  31-44

  2017-10-15
• Sport activity of polish runners and the resulting marketing potential

  Zygmunt Waśkowski, Anna Jasiulewicz

  20-30

  2017-10-15
• The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study

  James Santomier, Harald Dolles, Reinhard Kunz

  63-80

  2023-04-08
• Development and management of outdoor recreation: The case of Quebec

  Romain Roult, Denis Auger, Jocelyn Garneau, Dong Qi Zheng, Paul Arseneault

  13-26

  2020-03-18
• Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance

  Kadir Yağız

  20-36

  2021-02-26
• The quality of sport- recreation services with regard of fitness club for women

  Agnieszka Widawska-Stanisz

  58-69

  2016-06-30
• An image of a man in a sports advertisement

  Jarosław Kończak

  14-27

  2022-06-28
• Promotion of alcohol on social media as a factor hindering the process of addiction treatment

  Michał Ziemba, Karolina Ejsmont-Sowała , Dominika Hakało, Marta Ignatiuk-Chilkiewicz , Joanna Kałuska, Katarzyna Nowicka, Wiktor Klimek, Aleksandra Sokół , Klaudia Mościszko, Maria Majewska

  59584

  2025-04-10
• An international network sporting event based on the example of the Four Hills Tournament

  Barbara Majewska

  22-33

  2019-11-15
• Advancements in Early Alzheimer’s Treatment: Narrative Review about Lecanemab (Leqembi ®)

  Adrianna Muciek, Martyna Mocarska, Anna Orłowska, Katarzyna Strakowska, Laura Opalska, Anna Maryńczak, Jan Mencel, Nicole Nitschke

  56711

  2024-12-27
• Relationships Between Perceived Usefulness and Fitness Wearable Technology User Adoption Mediated by Culture, Gender, and COVID-19: A Meta-Analysis

  Lizhen Shi, Xiaoling Huang, Safdar Abbas, Zong Qian Yang, Li Huang

  55-69

  2022-12-07
• Alcohol Mixed With Energy Drinks (AmED): A Perfect Recipe For Disaster. An Analysis Of AmED Consumption And Potential Health Effects

  Zuzanna Cisowska, Martyna Zdych, Patrycja Chudzik, Maksym Bodziony, Andrzej Terebus, Dagmara Gaweł-Dąbrowska

  60354

  2025-05-12