A book with extra aids or extra aids with a book? Marketing strategies for adjusting the translation of Mark Twain’s Adventures of Tom Sawyer to the needs of young audience

Abstract

The article elaborates on the perception of Mark Twain’s “Adventures of Tom Sawyer” among Polish readers of all ages. The author provides arguments to support the importance of the novel in the Polish society. The book occupies a permament place among compulsory school readings, which results in the increasing number of its translations into Polish. Moreover, different realisations of this literary work available on the market are introduced. However, the key point of the study is an analysis of books with extra aids prepared and published by such publishing houses as Zielona Sowa, Skrzat, Greg and Ibis. All the parts of additional materials are examined with reference to their reliability and core curriculum guidelines. The article is to emphasise the interplay between marketing strategies of the publishers and educational values which shape a mature and conscious reader.