Activities of the Standing Working Group for Clothing Culture between 1960 and 1970: A Contribution to Research on the Fashion Market in Poland during Gomułka’s Era
DOI:
https://doi.org/10.12775/Polska.2024.05Keywords
Standing Working Group, clothing culture, socialist fashion, clothing industry, Comecon, propaganda, socialist industryAbstract
This article discusses the role of the Standing Working Group for Clothing Culture’s role in forming the Comecon countries’ garment industry. The SWG focused on raising aesthetic and quality standards in an attempt to create a competitive model of ‘clothing culture’ in the context of competition with Western markets. The SWG activities also had a propaganda dimension, attempting to illustrate the achievements of the socialist industry. The text includes an analysis of the effectiveness of the group’s activities and its impact on the availability of goods to consumers.
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