Online newspaper “Polska jest najważniejsza” as an instrument of political promotion

Abstract

The article is an analysis of “Polska jest najważniejsza” (PJN) online newspaper: its structure, the journalistic genres used by the editors to present the content, and above all to examine the objectives and functions of the periodical. This newspaper belongs to a segment of political party press and it was part of a web site promoting the candidacy of Jarosław Kaczyński as president in 2010. The article consists of three parts, the first is to examine how the newspaper “Polska jest najważniejsza” corresponds to the model structures of online newspapers and magazines. The second part contains the analysis of the newspaper, due to the use of journalistic genres, means of expression and editorial concepts, and various functions that are fulfilled by the PJN periodical. The last part concerns the way and extent of online newspaper use to promote the candidacy of Jarosław Kaczyński in political communication process.