A Review and Breakthrough of the Development of Sports Tourism in Xinjiang under the Belt and Road Initiative

Authors

  • Zhongchen Zhang School of Physical Education, Southwest University, Chongqing, China, 400715; School of Physical Education and Health，Yili Normal University, Yining , China，835000 https://orcid.org/0009-0000-7266-7814
  • Xiaoling Huang School of Physical Education, Southwest University, Chongqing, China, 400715 https://orcid.org/0000-0002-7709-9593

DOI:

https://doi.org/10.12775/JEHS.2025.79.59029

Keywords

Belt and Road Initiative, Sports Tourism, SWOT Analysis, High-Quality Development, Breakthrough

Abstract

With the growing pursuit of a healthy lifestyle, sports tourism has become an integral part of people's lives. However, sports tourism in China currently accounts for only 5% of the tourism market, while in developed countries, the proportion reaches 25%. This indicates that there is still significant room for growth in China’s sports tourism market. The Belt and Road Initiative proposed by China has had a significant impact on politics, economics, culture, tourism, and other areas. As the gateway to Belt and Road construction, Xinjiang will experience a tremendous boost in its sports tourism industry due to this initiative. This paper employs methods such as literature review, statistical analysis, and SWOT analysis to examine the development of sports tourism in Xinjiang over the past decade under the Belt and Road Initiative, exploring new driving forces for the high-quality development of Xinjiang's sports tourism industry. Based on this, it proposes approaches such as driving new productive forces, multi-dimensional empowerment, adhering to the right principles while innovating, improving quality and efficiency, and promoting integrated development, in order to break through the development bottleneck of sports tourism in Xinjiang.

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Published

2025-03-06

How to Cite

1.
ZHANG, Zhongchen and HUANG, Xiaoling. A Review and Breakthrough of the Development of Sports Tourism in Xinjiang under the Belt and Road Initiative. Journal of Education, Health and Sport. Online. 6 March 2025. Vol. 79, p. 59029. [Accessed 9 March 2025]. DOI 10.12775/JEHS.2025.79.59029.

Issue

Vol. 79 (2025)

Section

Physical Culture Sciences

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Copyright (c) 2025 Zhongchen Zhang, Xiaoling Huang

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