Sexism in the advertising discourse of Ukraine
DOI:
https://doi.org/10.12775/JEHS.2021.11.11.020Keywords
sexism, advertising, objectification, stereotyping, mediaAbstract
The article identifies the reasons for the use of sexist advertising in the Ukrainian media discourse and its impact on the formation of women's image and social well-being. Sexist advertising campaigns of Ukrainian organizations are analyzed.
References
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Presentation "Study of the attitude of the population of Ukraine to discriminatory on the basis of gender advertising" [Electronic resource]. 2021. Resource access mode: http://fes.kiev.ua/n/cms/25/?tx_news_pi1%5Bnews%5D=722&tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5Baction%5D=detail&cHash=39ca1a5469f740b4db2c0485cd8ae403
Advertising revolution: now sexism has no place on boards and in commercials [Electronic resource]. 2021. Resource access mode: https://www.ukrinform.ua/rubric-society/3325358-reklamna-revolucia-teper-seksizmu-ne-misce-na-bordah-i-v-rolikah.html
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Copyright (c) 2021 Y. Khodachuk, Y. Maslova
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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