Sexism in the advertising discourse of Ukraine
DOI:
https://doi.org/10.12775/JEHS.2021.11.11.020Keywords
sexism, advertising, objectification, stereotyping, mediaAbstract
The article identifies the reasons for the use of sexist advertising in the Ukrainian media discourse and its impact on the formation of women's image and social well-being. Sexist advertising campaigns of Ukrainian organizations are analyzed.
References
Information department of the Staff of the Verkhovna Rada of Ukraine. The Law "On Amendments to the Law of Ukraine "On Advertising" on Combating Sex Discrimination" [Electronic Resource] Information Department of the Staff of the Verkhovna Rada of Ukraine was adopted. 2021. Resource access mode: https://www.rada.gov.ua/news/Novyny/213702.html
Kis O. Sexism in the media: countering communicative streaming [Electronic resource] O. Kis. 2007. Resource access mode: https://bit.ly/2ZDBgXp
Nelson M. Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's. Magazine [Text] M. Nelson, H. Paek. Sex Roles. 2005. Vol. 53, № 5-6.
Ladica I. Sexism in online advertising: how to detect and how to fight? [Electronic resource] I. Ladika Media criticism. 2018. Resource access mode: http://www.mediakrytyka.info/za-scho-krytykuyut-media/erotyka-ta-pornografia/seksyzm-u-merezheviy-reklami-yak-vyyavyty-i-yak-borotysya.html
Presentation "Study of the attitude of the population of Ukraine to discriminatory on the basis of gender advertising" [Electronic resource]. 2021. Resource access mode: http://fes.kiev.ua/n/cms/25/?tx_news_pi1%5Bnews%5D=722&tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5Baction%5D=detail&cHash=39ca1a5469f740b4db2c0485cd8ae403
Advertising revolution: now sexism has no place on boards and in commercials [Electronic resource]. 2021. Resource access mode: https://www.ukrinform.ua/rubric-society/3325358-reklamna-revolucia-teper-seksizmu-ne-misce-na-bordah-i-v-rolikah.html
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Y. Khodachuk, Y. Maslova
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The periodical offers access to content in the Open Access system under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0
Stats
Number of views and downloads: 710
Number of citations: 0
