Redefining typography and the new methodology of creating typographic messages

Abstract

The article describes examples of typography projects created from the author’ own scientific experience and teaching. As demonstrated we can say that even when using ideas far away from traditional ones the ultimate aim is still achievable. What is worth to indicate is that mentioned concept comes from, not entirely revealed, phenomenon of reading and not from, so-called “output philosophy”. The main bullet of the design is based on having a user inside the circle of this process. Of course everything might change and becomes a subject to modification however the fundamental concept should stay the same that means keeping a high quality of the remittance.