Big robots and Poland. Analysis of Polish edition of Transformers comic books in Early 90s
DOI:
https://doi.org/10.12775/SE.2020.00013Keywords
Transformers, comics, TM-Semic, translations, american comic book, toys, HasbroAbstract
The aim of the paper is to look into editorial aspects of 24 issues of the Transformers comic book series, published in Poland in 1991–1995 by TM-Semic. Its main objective – except for the analysis of particular issues and certain aspects of implementing American mainstream comic books into the Polish market in early 90’s – is to provide broader context explaining what was the basis for the synergy between the toy industry and comics based on popular franchises. It is important to notice that such works of fiction – both in USA and Europe – had a dual commercial purpose: to be sold in possibly high circulation figures and to advertise other products (in this case, the toys). The paper summarizes the effects of this strategy in United States and its adaptation in the Netherlands, and finally in Poland, where the Dutch model was introduced. It also aims to answer the question whether or not (and which, if any) editorial aspects of Polish edition were appealing to the target audience, both in case of translation and publication values.References
Bibliografia podmiotowa:
„The Transformers” 1984–1991, z. 1–80.
„De Transformers” 1996–1991, z. 1–32.
„Transformers” 1991–1995, z. 1–24.
Bibliografia przedmiotowa:
Bainbridge J., 2016, Transformers: The Movie. Making Modern Mythology the Marvel Way, w: Marvel Comics into film: Essays on adaptations since the 1940s, eds M. J. McEniry, R. M. Peaslee, & R. G. Weiner, Jefferson.
Dixon B., 1990, Playing Them False. A Study of Children’s Toys, Games and Puzzles, Staffordshire.
Geraghty L., 2010, Drawn to Television: American Animated Sf Series of the 1980s, „Science Fiction Film & Television”, iss. 3(2).
Jakóbczak A., 2018, Transformersi. Superbohaterowie polskiej reklamy 80.–90., Kraków.
Kowalczuk Ł., 2013, TM-Semic. Największe komiksowe wydawnictwo lat dziewięćdziesiątych w Polsce, Poznań.
Madej A., 1992, Historia filmu dzisiaj: wątpliwości i nadzieje, w: Filmoznawstwo – film – telewizja, red. J. Trzynadlowski, Wrocław.
Newbold J., 2018, The Forensic Comicologist: Insights from a Life in Comics, Jefferson.
Scott S. M., 2009, Toys and American Culture: An Encyclopedia, Greenwood.
Transformers Wiki, tfwiki.net.
Tucker R., 2018, Mordobicie. Wojna superbohaterów – Marvel kontra DC, tłum. K. Kurek, Warszawa.
Wieczorek J., 2019, Tłumaczenie nazw własnych postaci w komiksach „Transformers” wydanych w Polsce, „Studia Translatorica”, t. 10.
Filmografia
Transformers: the Movie, 1986, USA, reż. N. Shin.
The Toys That Made Us, 2017–, prod. Brian Volk-Weiss.
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