Analise of information and promotion activities in social media and on the website of Territorial Defense Forces

Abstract

On January 1, 2017, the act that introduced the Territorial Defense Force as one of the types of the Polish Armed Forces entered into force. The aim of the paper is to analyze informational and promotional activities of Territorial Defense Forces, which have a direct impact on the perception of formation in the national environment and potential soldiers of territorial military service. The report analyzes the information and promotional activities posted on the official website of the Military Territorial Defense (terytorialsi.wp.mil.pl) and on the official profiles of the Military Territorial Defense in social media (Facebook, Twitter, Instagram, You Tube). The effect of the analysis of information materials and the forms of their transmission is the conclusion that the website and information activities, in particular on the Military Territorial Defense Facebook account, have been designed and made with the utmost care. The ways of presenting information and promotion of the Territorial Defense Forces are in line with modern trends in this field.