Traditional media vs. new opportunities. Re-definition of the journalism?

Abstract

This paper is a presentation and analysis of changes which have occurred in television news desks under the infl uence of media convergence. The author especially rises an issue of procedures, some practices and forms of “opening TV broadcasting” (e.g. making it more interactive), focusing not only on the evolution of using the real mass-communication tools (e.g. the Internet), but also putting emphasis on movements which have to “exhibit” (fl aunt) phenomenon of interactiveness. The last one, in case of TV, are the special ones. It seems that television has been perceived as a one-way medium (one-to-many; which is the core of TV). Therefore, if it wants to attract the attention of ‘the next generation of news consumers’ the only thing to do is to „conjure the reality”. It turns up in, inter alia, the structure of the news service, text and form of preparing news and publication speed. Those questions are the main object of the analysis described in this article. The important thing is that the mentioned changes have a crucial infl uence on the journalists and people involved in the message creating procedures. It seems that nowadays this profession is changing “ontologically” and functionally. Is it such a relevant modifi cation that these-days we can talk about redefi nition of journalism profession? The answer to this question and description of the modifi cations are based on a direct observation and analysis of one of the Polish regional service broadcasters. Of course, it seems that similar trends can be successfully observed in many others news organizations and services.