Poetics of post horror movie trailers on the examples of trailers for Jordan Peele’s ‘Get out!’ and ‘Us’

Abstract

The purpose of the article is to analyze the poetics of trailers of posthorror films using the examples of trailers for Jordan Peele’s ‘Get out!’ and ‘Us’. The text puts forward the thesis that these are interesting marketing materials, fulfilling both marketing and informational functions, using elements characteristic of the horror cinema variety. The article recalls the definitions of the very concept of a trailer and the characteristics of a posthorror film. The audio layer of both trailers is also analyzed, as well as the way of building tension in both videos. The trailers are also set in the context of bodily theories. In addition, the protocols of the indicated trailers are also included in the text, which broadens the analysis.