The Internet space and Social Media as new tools for education and marketing in art history – based on selected examples

Abstract

The popularization of knowledge through social media reels has gained significant traction, with audiences eagerly engaging in microlearning on topics such as art. This article explores the online activities of five art historians who create blogs, webinars, courses, and training programs in the field of art history. Their educational approach is enriched by quizzes and surveys, which can be classified as edutainment—tools that combine entertainment with learning and are linked to the concept of gamification, popularized in Poland by Paweł Tkaczyk.