Aesthetic dimension of political advertising
Keywordspolitical advertising, political communication, aesthetics, public communication
Political advertising is a form of aesthetic and political communication; it is encountered in election, addressed to electoral groups and aimed at electoral behavior perception management. Aesthetic and political communication has a lot of characteristics of political communication in general, that in its turn is a kind of public communication. Advertising nails down certain emotions in the person’s memory, which hereafter will determine his (her) behavior. Achieving of an objective is made by aesthetic images creation and advancement that facilitates aesthetic judgment of objective world, increases beauty sensitivity, uprears and develops cultural perception, the sense of taste. In the course of it, the didactic orientation of political advertising emerges. In a general sense, political advertising aesthetics is the aesthetics of personal behavior management technologies in social setting, the aesthetic of personal influence. Political events infer aesthetic expressiveness and legalization in response to mass media, publicity, popular art, word-picture and image. Internal action of political and aesthetic aspects turns the individual into spectator and recipient.
Baudrillard, J. (2001, October 19). Objective system. Retrieved September 20, 2015, from http://yanko.lib.ru/books/philosoph/baudrillard-le-systeme-des-objets.htm
Belokryltseva, D. (2011 March 16). The symbols in political advertising: the crisis of meanings. Retrieved October 20, 2015, from http://msu-research06.ru/index.php/gosupr/56--gosupr/824-krizissmislov
Berezovets, T. (2014). Leader’s image in political advertising. Retrieved September 20, 2015, from http://www.polittech.org/index.php?option=com_content&task=view&id=279&Itemid
Debord, G. (1999). Society of the Spectacle. Moskow: Logos.
Dyakova, T. (2010). Advertisemnt and art(2 ed). Voronezh: Department of Journalism of Voronezh National University.
Dzinkevich, S. (2004). Advertising aesthetics: aesthetic culture of advertising communication. Moscow: Gardariki.
Eco, U. (2006). A Theory of Semiotics. SBR: Symposium.
Gaman, R. (1913). Aesthetics. Moscow: Public publishment.
Gordon, G.N. (2009). Communication. Encyclopedia Britannica. Deluxe Edition. Chicago: Encyclopedia Britannica.
Ilyasov, F. (2000). Political marketing. Art of election winning. Moscow: IMA- press.
Kassirer, E. (1995). The philosophy of symbolic forms. Introduction and problem definition. Moskow: Logos.
Kokush, M. (2011). Structural analysis of aesthetic and political communication. Retrieved September 22, 2015, from http://www.dissercat.com/content/strukturnyi-analizestetiko-politicheskoi-kommunikatsii
Korolko, V. (2000). Theory of public relations. Kyiv:Vakler.
Kostina, A. (2003). Advertising aesthetics. Moscow: Vershyna.
Petrova, E. (n.d.). Aesthetics-2. Retrieved September 22, 2015, from http://www.advi.ru/archive/article.php3?pid=95
Ponomarenko, J. (2006). Language apprehension of human and ethnos. Advertisement as a specifical type of popular art: psycholinguistic and cognitive aspects. Moskow: MGEI.
Potseluyev, S. (1999). Symbolic policy: a constellation of concepts for the transition to the problem. Moskow: Polis.
Shalimova, L. (2007). Colour phenomenon in the advertising culture. Retrieved September 22, 2015, from http://wiasite.com/page/shalimova/ist/ist-8--idz-ax36--nf-2.html
Stetsenko, L. (2013). Scientific notes. Advertisement aesthetics: for problem determination. 12, 200-209.
Vityuk, S. (n.d.). Features of symbol in political communication (on the example of election campaigns in Ukraine). September 22, 2015, from http://maiskoechtivo.pstu.ru/2006/4/3.htm.
How to Cite
Number of views and downloads: 267
Number of citations: 0