Traditional vs. Digital Reading – Changes in Reading Culture

Abstract

Changes in expectations and mentality of the modern reader make classic approach to the process of reading out of date. Nowadays the reader has a choice between two parallel media: traditional and digital. They both present the same information but in different ways. The user may choose to use the traditional form or turn to digital media. Users often end up switching between both forms of presentation. One of the problems related to this change in reading paradigm is identifying reading habits transferred by users from traditional to electronic media and vice versa. The article attempts to answer this question as well as discuss the future of traditional media in the context of the evolving digital forms.