Chris Brogan, Julien Smith: Zaufanie 2.0. Jak wywrzeć wpływ, zdobyć lojalność klientów i kreować markę, Gliwice 2011

Abstract

A review of a book dedicated to Trust Agents. Today’s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. Two social media veterans show how to tap into the power of social networks to build brand’s influence, reputation and profits. The book presents how businesses are using the latest online social tools to build networks of influence. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.