How brands handle a social media crisis. Examples of crisis managemt

Abstract

Social media can be an excellent tool to support a dialog with customers. Some companies minimize The risk of entering The social game with The help of companies and people who specialize In moderating social media channels. But there are so many examples of brands who have found themselves under social media attack. Any bad comment can become now The seed of a huge social media crisis. Whether The crisis was instigated internally or externally, it’s important to develop a social media crisis plan before engaging with brand’s community.