Local employer branding. Ho wis it build the Neuca company with a suport of a student organization AIESEC

Abstract

Companies wants to be seen as best ones when it comes to their products and services, at the same time with being perceived as well managed, the ones that apply quality standards and are socially responsible and the most desirable employers on the market. As an example, the author used the local company NEUCA, which is a leader of the pharmaceutical products wholesaling in Poland. the author considered employer branding idea as a tool used in companies in order to win the best possible employees and the retention of the held ones. Good reputation built within years, pays back with the higher sales and the popularity of the company in the employers rankings, which brings us to the goal – getting the best possible employees. NEUCA is going by this road for a few years now and thanks to the proper employer branding policy implemented and a support of AIESEC, can now be sure that is the one of the most desirable employers on the local market.