Social media funcionality as seven sides honeycomb

Abstract

More often through the use of data exchange platforms, blogs or wiki sites Internet users have a significant impact on the reputation of the company, its sale and sometimes even determine its position and remain on the market. This happens because of the possibilities posed by new computing platforms that allow for commenting and voting posted content, modifying them as well as to create their own independent value. These capabilities represent the phenomenon of social media, which is a challenge for managers of companies. The purpose of this article is to provide information on the functionality of social media on the basis of seven blocks including: identity, conversations, sharing, relationships, presence, reputation and groups. In addition, the article presents implications for the functioning of the individual blocks of businesses in social media and will be indicated principles which companies should follow when developing strategies to use this new medium.