Cultural background of business management type „born global”

Abstract

Despite the development of globalization, the activities of transnational corporations on the market come out more and more new companies that are trying to immediately act on the international stage. They're trying to compete with entities that operate for many years in the industry with vast resources of capital, skilled managers and rich experience. Enterprises type, born globals'' is of particular individuals, distinguished by both the mode of action, as well as product and service. These companies are on their way encountering more and more diverse management issues. Globalization and international business as a result pose a challenge to the management of the company and such we further international management. Business activity type, born globals'' covers the entire world and therefore in their business contact with many different cultures.