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• Marketing research as a basis for planning marketing activities and marketing instruments for launching (the case of Struga company’s phosphorous fertiliser)

  Iwona Escher

  67-85

  2014-12-01
• Application of the SERVPERF method in assessing the quality of leisure services with particular emphasis on the services provided by water parks

  Anna Maria Urbaniak

  55-65

  2014-12-01
• INTERDISCIPILARITY IN MARKETING IN THE LIGHT OF PSYCHOLOGICAL ASPECTS OF MARKETING ACTIVITY

  Dominika Porowska

  17-26

  2019-03-04
• MARKETING MUZYCZNY NA PRZYKŁADZIE SOJUSZU MAREK

  Stanisław Trzciński

  31-48

  2017-06-02
• VISUAL MERCHANDISING ON THE EXAMPLE OF NETWORK SHOP MOHITO

  Katarzyna Liczmańska, Danuta Balcerak

  141-152

  2016-09-01
• The importance of the brand determinant among polish consumers based on the example kujawsko-pomorskie province

  Katarzyna Liczmańska, Agnieszka Wiśniewska

  71-83

  2014-02-21