Typography in the service of propaganda. Visual and persuasive aspects of jobbing prints from 1918–1939

Abstract

The presented text continues the topics and methodological assumptions included in my article entitled Przestrzenie słowno-obrazowe w propagandowych drukach ulotnych lat 1918–1939 – próba analizy w świetle lingwistyki tekstowej i teorii wizualności. The subject of the research is the relationship between typography and verbal means of persuasion in jobbing prints (announcements, posters, announcements) used for political propaganda in the interwar period. The article shows the performative character of jobbing prints, revealing the relationship between the word code and its visual organization at the level of graphics, the print space. It describes how secondary paths of reading and meanings affecting its coherence and coherence are created at the level of text treated as visual space. The article closes with a review of the most important strategies for visualizing and graphicalising verbal meanings and communication strategies using elements of verbal and typographic code. The article is a part of the research in the field of multimodal analysis and text linguistics; it also refers to the theoretical findings contained in the works on anthropology of writing.