The book cover – a showcase of publisher

Abstract

The author begins his reflections by increase in interest in a book covers and their role in social communication, but she focuses attention on the one problem – role of cover in creating the image of a publisher. The article, by using linguistic and semiotic methodology, shows and analyses those elements of the cover which have the biggest potential of creating the image of a publisher. An analysis reveals that such elements are: typographical project of cover, publisher name and logo and paratext like: the commercial description, biographical entry, review, the description of book series. The author focuses on: structures of signs, mechanisms and linguistic devices, especially devices of persuasion, which allow to create publisher’s credibility and capableness, instill confidence, respect in the public.