(E-)manufacturing of “Napis”. Traditional academic journal in the era of the internet

Abstract

The article presents the direction of substantive and typographical changes that the academic yearbook “Napis. Pismo poświęcone literaturze okolicznościowej i użytkowej” [„Inscription. Periodical on occasional and applied literature”], has undergone while adapting to the functioning in the online version. The increasing professionalization of the graphic side of the journal is one of its distinguishing features – but at the same time it poses additional tasks to the editorial team, wishing to maintain the individual visual character of the website and conscious references to the typographic tradition. The path of slow evolution of the form chosen by the editors of the yearbook has its advantages and disadvantages, briefly discussed in the text.