Kassaye Deyassa



Purpose: The main purpose this article is to assess how individuals react to firms that up hold activities in corporate social responsibilities. In the aftermath of the economic crisis, a new form of corporate social responsibility (CSR) is emerging. To restore the trust of capitalism as a system and for companies, social responsibility has gained lots of attention. There are several diverse ways firms can demonstrate responsibility for society, for example through sponsorship responsibility for the environment or responsibility for firms’ employees, partners and suppliers.

Methodology: The survey utilised the use of both primary and secondary data. Published articles, websites and other credible sources were utilised in assessing the findings from the previous researchers. Also, raw data was collected from a selected sample of individuals in both employees’, investors’ and customers’ perspectives.

Finding: The results the study shows that there are high levels of compliance between social activity and competence have a positive impact on customers’ perception of the company’s goodwill and integrity but do not affect how customers assess company's core competence.


Corporate Social Responsibility; Creation of Shared Values; Trust; Ability; Goodwill; Integrity; Experiment

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Action funded by the Ministry of Science and Higher Education under the contract number 916/P-DUN/2019 by funds dedicated to dissemination of research findings. Preparing for publication papers in English and employing reviewers affiliated in research institutions abroad in 8 issues of the Journal of Positive Management in 2019-2020: Vol. 10, No. 1-4, Vol. 11, No. 1-4.

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