Analysis of stakeholders’ knowledge and attitude towards socially responsible entities

Abstract

Motivation: There is no single, indisputable definition of corporate social responsibility (CSR), neither in the subject literature nor the practical sphere. Different circles of interest have their own interpretation of CSR, though the evolution of the term can be clearly seen. Knowledge of the motivation of business entities implementing this concept could bring a worthy addition to its definition.

Aim: The purpose of this article is to analyze the opinions of respondents and their attitudes towards social responsibility, and whether the involvement of companies affects their choices as consumers and employees. In the survey I focused on three aspects: knowledge and understanding of the concept of CSR, the impact of CSR on the attitudes and choices of consumers and employees, as well as the reception and evaluation of these activities by the surveyed people.

Results: The research included a group of people who answered questions about CSR and they assessed the involvement of companies which influence consumers’ and producers’ choices.