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• Digital Transformation and Strategic Sponsorship: The Case of BBVA

  James Santomier, Jr., Sten Söderman, Reinhard Kunz

  54-70

  2020-12-07
• The professionalization of marketing management in sports club in the local market

  Sławomir Kowalski

  7-16

  2015-06-30
• Investigating the relationship between customer experience management and economics with relationship marketing in sports clubs

  Mohammad Saeid Kiani

  45-63

  2021-02-20
• Satisfaction survey of basketball fans at the example of the club Twarde Pierniki

  Andżelika Dzięgiel

  7-19

  2016-12-30
• The marketing in crisis situations on the example of the volleyball club AZS Częstochowa SSA

  Sławomir Kowalski

  7-17

  2018-05-19
• Legal aspects of athletes' image rights usage in the light of marketing activities

  Krzysztof M. Westfal

  80-96

  2016-06-30
• Development and management of outdoor recreation: The case of Quebec

  Romain Roult, Denis Auger, Jocelyn Garneau, Dong Qi Zheng, Paul Arseneault

  13-26

  2020-03-18
• An international network sporting event based on the example of the Four Hills Tournament

  Barbara Majewska

  22-33

  2019-11-15
• Analysis of activities in social media polish men's volleyball clubs of PlusLiga

  Roksana Płonka

  18-35

  2018-07-30
• The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study

  James Santomier, Harald Dolles, Reinhard Kunz

  63-80

  2023-04-08
• Analysis of client communication system in local sport

  Sławomir Kowalski

  31-44

  2017-10-15
• Networking in management of relationships with the sports and leisure service market

  Agnieszka Widawska-Stanisz

  22-30

  2018-05-27
• Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance

  Kadir Yağız

  20-36

  2021-02-26
• Advancements in Early Alzheimer’s Treatment: Narrative Review about Lecanemab (Leqembi ®)

  Adrianna Muciek, Martyna Mocarska, Anna Orłowska, Katarzyna Strakowska, Laura Opalska, Anna Maryńczak, Jan Mencel, Nicole Nitschke

  56711

  2024-12-27