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Pedagogy and Psychology of Sport

Spatiotemporal Characteristics of Online Attention to Community Education: An Analysis of Baidu Index Data
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Spatiotemporal Characteristics of Online Attention to Community Education: An Analysis of Baidu Index Data

Authors

  • Huixia Hu Faculty of Education, Southwest University, and HeXi University, China https://orcid.org/0009-0009-8770-6754
  • Jiali Yao Faculty of Education, Southwest University, Chongqing, China https://orcid.org/0000-0002-3903-0763

DOI:

https://doi.org/10.12775/PPS.2025.22.61512

Keywords

Community Education, Baidu Index, Lifelong Learning, Senior Universities, Data mining

Abstract

This study employs the Baidu Index to analyze search behaviors related to community education from 2011 to 2024 using big data analysis. Based on the analysis of search trends, demand mapping, and demographic characteristics, it is found that community education has shown a continuous upward trend over time, with regional development imbalances in spatial distribution. The demand for community education is diversified, with the primary audience being women aged 20-49. In the future, community education needs to continue efforts in policy support, resource integration, and digital development to meet the growing learning needs of residents and promote the construction of a learning society.

References

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Pedagogy and Psychology of Sport

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Published

2025-05-27

How to Cite

1.
HU, Huixia and YAO, Jiali. Spatiotemporal Characteristics of Online Attention to Community Education: An Analysis of Baidu Index Data. Pedagogy and Psychology of Sport. Online. 27 May 2025. Vol. 22, p. 61512. [Accessed 8 July 2025]. DOI 10.12775/PPS.2025.22.61512.
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Issue

Vol. 22 (2025)

Section

Pedagogy

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Copyright (c) 2025 Huixia Hu, Jiali Yao

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The periodical offers access to content in the Open Access system under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0

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