Media: The driving force behind the expansion of sporting events

Abstract

This article analyzes and examines the unique role of the media in promoting and expanding sporting events. As an effective tool for informing and branding, the media is able to attract public attention to sporting events with comprehensive and continuous coverage and strengthen the international competitive atmosphere. In this study, the impact of the media in three stages has been examined: before the event, during the event, and after it. The results show that the media can contribute to the prosperity and dynamism of sporting events by creating awareness, audience participation, and targeted advertising. In addition, the media, by turning sporting events into a global and local issue, increases cultural and economic interactions between nations. Also, the media, by using their own strategies, can contribute to the sustainable development of sports and enhance the audience experience of these events. Finally, the article concludes that the media acts not only as a means of information dissemination, but also as a fundamental driver in the success and sustainability of sporting events at the global and national levels.