Advertising as part of landscape – new regulations on outdoor advertising in the light of the presidential draft bill on the amendment of certain acts in connection with the strengthening of landscape protection tools
DOI:
https://doi.org/10.12775/PPOS.2014.017Keywords
Outdoor advertising, landscape protection, freedom of economic activity, principle of sustainable developmentAbstract
The subject of a discussion in this article is the presidential draft bill on the amendment of certain acts in connection with the strengthening of landscape protection tools. The authors will analyse the draft bill in terms of outdoor advertising. The act aims to 'keep under control' the chaos of advertising present in the streets of almost every city. One of the key issues identified by the authors is an attempt to define a concept of landscape in the draft bill, which in fact is the subject of protection. The issues concerning the conflict between two constitutional values – the environment (including its protection and landscape protection as part of the environment) and the freedom of economic activity – will be discussed as well. The authors will also focus on fees for advertising.References
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Kalinowska D., Czucie i wiara silniej mówią o mnie, „Press” 2007 nr 11.
Mikosz J., Formy reklamy zewnętrznej, „Kultura - Media – Teologia” 2010, nr 3.
Pisarek W., Słownik terminologii medialnej, Kraków 2006.
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Published
2014-06-10
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1.
KROPIEWNICKA, Martyna, CZECH, Marta and OSTROWIECKI, Dariusz. Advertising as part of landscape – new regulations on outdoor advertising in the light of the presidential draft bill on the amendment of certain acts in connection with the strengthening of landscape protection tools. Environmental Law Review. Online. 10 June 2014. No. 2, pp. 101-116. [Accessed 3 July 2024]. DOI 10.12775/PPOS.2014.017.
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Polish Environmental Law
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The journal offers the access to its contents in Open Access system on the principles of non-exclusive licence Creative Commons (CC BY-ND 3.0).Stats
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