REPORTING CSR DATA – THE BENEFITS AND BARRIERS TO INVOLVEMENT IN THE IDEA OF CORPORATE SOCIAL RESPONSIBILITY
DOI:
https://doi.org/10.12775/JPM.2017.001Słowa kluczowe
CSR reports, corporate social responsibility, barriers to CSR reporting, benefits of CSR reportingAbstrakt
Purpose: The purpose of this paper is to provide insight into the issue of benefits and barriers related to reporting CSR data as standalone reports. This work attempts to examine whether the benefits resulting from the fact that companies are perceived as socially responsible are more impactful for entities that issue standalone CSR reports, as well as whether a standalone report can be a better tool for communicating with internal and external stakeholders. In addition, the study seeks to find out whether there is any difference in the perception of the barriers related to obtaining and publishing non-financial data between companies that are developing standalone reports and those that present this type of data in a different way.
Methodology: The study employed the subject literature critical review method and a questionnaire survey. The survey was conducted among companies from the RESPECT index portfolio of the Warsaw Stock Exchange as well as among entities listed in various rankings of socially responsible companies.
Findings: The respondents belonging to both groups (issuing and not issuing standalone CSR reports) generally pointed to a similar hierarchy of importance of specific benefits resulting from following CSR policies by the business. However, within the group of entities issuing standalone CSR reports, most of the benefits received a high evaluation. Most of the barriers studied received high indications in the group of companies without standalone reports. The results obtained may indicate that companies that are seen as socially responsible but do not publish a standalone report gain fewer benefits resulting from communication with stakeholders.
Research limitation: The work may be affected by the inherent weaknesses associated with survey research which examines rather opinions and views than 'hard data'.
Originality: The issue of reporting data in a form of standalone reports and the resulting benefits as well as the barriers faced by companies over the course of preparing CSR reporting is very significant, however, it is still insufficiently researched with regard to the emerging markets. The results obtained can be used for comparative studies of the Polish market and other financial markets since the benefits and barriers to reporting non-financial data as standalone reports are also being identified in other countries.
Bibliografia
Abec, A., Andrejczuk, M. (2014), "Dialog i budowanie dialogu z interesariuszami. Podręcznik dla firm", Forum Odpowiedzialnego Biznesu, Warszawa, available at: http://odpowiedzialnybiznes.pl/wp-content/uploads/2014/10/Publikacja_Dialog-i-budowanie-relacji-z-interesariuszami-podr%C4%99cznik-dla-firm.pdf (accessed 3 January 2016).
Anam, L. (2013), "Angażowanie interesariuszy", in: Ćwik, N. (Ed.), Wspólna odpowiedzialność. Rola raportowania społecznego, Forum Odpowiedzialnego Biznesu, Warszawa, pp. 75-80, available at: http://odpowiedzialnybiznes.pl/public/files/Wspolna%20odpowiedzialnosc_Raportowanie%20spoleczne-PODGLAD.pdf (accessed 6 January 2016).
Bartkowiak, G. (2011), Społeczna odpowiedzialność biznesu w aspekcie teoretycznym i empirycznym, Difin, Warszawa.
Bauer, R., Hann, D. (2010), "Corporate Environmental Management and Credit Risk", working paper, SSRN, available at: http://ssrn.com/abstract=1660470 (accessed 20 May 2014), DOI: 10.2139/ssrn.1660470
Bloom, P. N., Hoeffler, S., Keller, K. L., Meza, C. E. B. (2006), "How social-cause marketing affects consumer", MIT Sloan Management Review, Vol. 47 No. 2, pp. 49-55.
Boulouta, I., Pitelis, C. N. (2014), "Who Needs CSR? The Impact of Corporate Social Responsibility on National Competitivnes", Journal of Business Ethics, Vol. 119 No. 3, pp. 349-364. DOI: 10.1007/s10551-013-1633-2
Branco, M. C., Rodrigues, L. L. (2006), "Corporate Social Responsibility and Resource-Based Perspectives", Journal of Business Ethics, No. 69, pp. 111-132. DOI 10.1007/s10551-006-9071-z
Cheng, B., Ioannou, I., Serafeim, G. (2014), "Corporate Social Responsibility and Access to Finance", Strategic Management Journal, Vol. 35 No. 1 pp. 1-23. DOI: 10.1002/smj.2131
Chojnacka, E., Wiśniewska, J. (2016a), "Bariery w raportowaniu danych CSR", in: Adamek-Hyska, D., Tkocz-Wolny, K. (Eds.), Współczesne problemy i kierunki transformacji rachunkowości i rewizji finansowej. T. 2: Aspekty zarządcze w rachunkowości, Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, Katowice, pp. 19-27.
Chojnacka, E., Wiśniewska, J. (2016b), "Benefits of corporate social responsibility engagement in companies : the case of Poland", Journal of Management and Business Administration. Central Europe, Vol. 24 No. 4, pp. 25-48.
Chojnacka, E., Wiśniewska, J. (2016c), "Raportowanie danych CSR w Polsce", Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, No. 436, pp. 55-63.
Chojnacka, E., Wiśniewska, J. (2016d), "Standardy raportowania danych CSR : wyniki badania ankietowego", Studia Ekonomiczne: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach, No. 284, pp. 66-75.
CSR w Polsce Menedżerowie/menedżerki 500. Lider/liderka CSR - badanie Good-Brand oraz Forum Odpowiedzialnego Biznesu (2010), GoodBrand & Company Polska, Warszawa.
Ćwik, N. (2013), "Proces raportowania – kroki po kroku", in: Ćwik, N. (Ed.), Wspólna odpowiedzialność. Rola raportowania społecznego, Forum Odpowiedzialnego Biznesu, Warszawa, pp. 75-80, available at: http://odpowiedzialnybiznes.pl/public/files/Wspolna%20odpowiedzialnosc_Raportowanie%20spoleczne-PODGLAD.pdf (accessed 6 January 2016).
Dhaliwal, D. S., Li, O. Z., Tsang, A., Yang, Y. G. (2011), "Voluntary Nonfinancial Disclosure and the Cost of Equity Capital: The Initiation of Corporate Social Responsibility Reporting", The Accounting Review, Vol. 86 No. 1, pp. 59-100. DOI: 10.2308/accr.00000005
Eccles, R. G., Ioannou, I., Serafeim, G. (2013), "The impact of a corporate culture of sustainability on corporate behavior and performance", HBS Working Paper, 12-035, available at: http://www.nber.org/papers/w17950.pdf (accessed 20 June 2015).
El Ghoul, S., Guedhami, O., Kwok, Ch. C. Y., Mishra, D. R. (2011), "Does corporate social responsibility affect the cost of capital?", Journal of Banking & Finance, Vol. 35 No. 9, pp. 2388-2406. DOI: 10.1016/j.jbankfin.2011.02.007
Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B., de Colle, S. (2010), Stakeholder Theory. The state of the art, Cambridge University Press, Cambridge.
Garavan, T. N., Heraty, N., Rock, A., Dalton, E. (2010), "Conceptualizing the Behavioral Barriers to CSR and CS in Organizations: A Typology of HRD Interventions", Advances in Developing Human Resources, Vol. 12 No. 5, pp. 587-613. DOI: 10.1177/1523422310394779
Hąbek, P., Wolniak, R. (2015), "Factors Influencing the Development of CSR Reporting Practices: Experts’ versus Preparers’ Points of View", Inzinerine Ekonomika-Engineering Economics, Vol. 26 No. 5, pp. 560-570. DOI: http://dx.doi.org/10.5755/j01.ee.26.5.7690
KPMG (2013), The KPMG Survey of Corporate Responsibility Reporting 2013, available at: http://www.kpmg.com/au/en/issuesandinsights/articlespublications/pages/corporate-responsibility-reporting-survey-2013.aspx (accessed 25 August 2015).
Lev, B., Petrovits, C., Radhakrishnan, S. (2010), "Is doing good good for you? How corporate charitable contributions enhance revenue growth", Strategic Management Journal, Vol. 31 No. 2, pp. 182-200. DOI: 10.1002/smj.810
Lulewicz-Sas, A. (2012), "Społeczna odpowiedzialność przedsiębiorstw w świetle badań", Handel Wewnętrzny, Vol. 1, July-August, pp. 230-240.
Luo, X., Bhattacharya, C. B. (2009), "The debate over doing good: Corporate social responsibility, strategic marketing levers and firm idiosyncratic risk", Journal of Marketing, Vol. 73 No. 6, pp. 198-213. DOI:10.1509/jmkg.73.6.92
Menon, S., Kahn, B. E. (2003), "Corporate sponsorships of philanthropic activities: When do they impact perception of sponsor brand?", Journal of Consumer Psychology, Vol. 13 No. 3, pp. 316-327. DOI:10.1207/S15327663JCP1303_12
Noorkõiv, T., Gröön, T. (2005), "Corporate Social Responsibility: The Concept and its Status Regionally and Nationally in Central and Eastern Europe and Estonia", EBS REVIEW, Winter 2004 / Spring 2005, pp. 59-72.
Oikonomou, I., Brooks, C., Pavelin, S. (2012), "The impact of corporate social performance on financial risk and utility: A longitudinal analysis", Financial Management, Vol. 41 No. 2, pp. 483-515. DOI: 10.1111/j.1755-053X.2012.01190.x
Oil and gas industry guidance on voluntary sustainability reporting. Reporting 2015, IPIECA, p. 12, available at: www.ipieca.org (accessed 23 January 2016).
Overview of Corporate Social Responsibility (2004), Business for Social Responsibility, available at: http://www. bsr.org/BSRServices/CSR.cfm (accessed 7 February 2004).
Raportowanie odpowiedzialnego biznesu (2013), CSRinfo, Warszawa, available at: http://m.csrinfo.org/images/stories/Publikacje_2013/raportowanie_csr_w_polsce_2013.pdf (accessed 24 January 2016).
Rodgers, W., Choy, H. L., Guiral, A. (2013), "Do Investors Value a Firm’s Commitment to Social Activities? ", Journal of Business Ethics, Vol. 114 No. 4, pp. 607-623. DOI:10.1007/s10551-013-1707-1
Rok, B., Stolorz, S., Stanny, D. (2003), "Menedżerowie 500 i odpowiedzialny biznes. Wiedza — postawy — praktyka. Raport Forum Odpowiedzialnego Biznesu opracowany we współpracy z Bankiem Światowym i Akademią Rozwoju", available at: http://odpowiedzialnybiznes.pl/public/files/Menedzerowie500_ARF_FOB_2003.pdf. (accessed 5 July 2015).
Rondinelli, D. A., Berry, M. A. (2000), "Environmental Citizenship in Multinational Corporations: Social Responsibility and Sustainable Development – The Two Approaches of Sustainability Applied on Macro Level", European Management Journal, Vol. 18 No. 1, pp. 70-84.
Różańska, E. (2015), "Integracja standardów raportowania społecznej odpowiedzialności przedsiębiorstw", Studia Oeconomica Posnaniensia, Vol. 3 No. 1, pp. 167-177.
Schaltegger, S., Wagner, M. (2006), "Managing and measuring the business case for sustainability: Capturing the relationship between sustainability performance, business competitivenness and economic performance", in: Schaltegger, S., Wagner, M. (Eds.), Managing the business case for sustainability: The integration of social, environmental and economic performance, Greenleaf, Sheffield, pp. 1-27.
Sharfman, M. P., Fernando, C. S. (2008), "Environmental risk management and the cost of capital", Strategic Management Journal, Vol. 29 No. 6, pp. 569-592. DOI: 10.1002/smj.678
Thorne, L., Mahoney, L. S., Manetti, G. (2014), "Motivations for issuing standalone CSR reports: a survey of Canadian firms", Accounting, Auditing & Accountability Journal, Vol. 27 No. 4, pp. 686-714. DOI: 10.1108/AAAJ-07-2013-1393
Thorpe, J., Prakash-Mani, K., Zollinger, P. (2002), "Developing value: The business case for sustainability in emerging markets", SustainAbility Ltd. London.
Wachowiak, P. (2011), "Społeczna odpowiedzialność biznesu – wyzwania stojące przed polskimi przedsiębiorstwami", E-mentor, Vol. 41 No. 4, SGH, Warszawa, pp. 23-28.
Waddock, S., Graves, S. B. (2006), "The impact of mergers and acquisitions on corporate stakeholder practices", Journal of Corporate Citizenship, Vol. 22, pp. 91-109.
Weber, M. (2008), "The business case for corporate social responsibility: A company-level measurement approach for CSR", European Management Journal, No. 26, pp. 247-261. DOI: 10.1016/j.emj.2008.01.006
What Does Business Think about Corporate Social Responsibility? Part II: A comparison of attitudes and practices in Hungary, Poland and Slovakia, World Bank, available at: http://www.cpf.sk/files/files/VV%20what%20does%20businnes%20think%20about%20CSR.pdf (accessed 11 May 2016).
Wiśniewska, J., Chojnacka, E. (2016), "Weryfikacja danych pozafinansowych przedsiębiorstw odpowiedzialnych społecznie : wyniki badania ankietowego", Studia Ekonomiczne: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach, No. 284, pp. 97-107.
Wołoszyn, J., Stawicka, E., Ratajczak, M. (2012), Społeczna odpowiedzialność małych i średnich przedsiębiorstw agrobiznesu z obszarów wiejskich, Wydawnictwo SGGW, Warszawa.
Pobrania
Opublikowane
Jak cytować
Numer
Dział
Licencja
Copyright
Articles submitted to the journal should not have been published before in their current or substantially similar form, or be under consideration for publication with another journal. Authors submitting articles for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty. For ease of dissemination and to ensure proper policing of use, papers and contributions become the legal copyright of the publisher unless otherwise agreed.
Plagiarism and ghostwriting
In response to the issue of plagiarism and ghostwriting the editors of the Journal of Positive Management has introduced the following rules to counteract these phenomena:
1. Contributors should be aware of their responsibility for a content of manuscripts.
2. Collective authors are obliged to reveal the contribution and an affiliation of each author (i.e. who is an author of specified part of a paper).
3. Any act of dishonesty will be denounced, the editors will inform appropriate institutions about the situation and give evidence of all cases of misconduct and unethical behaviour.
4. The editors may ask contributors for financial disclosure (i.e. contribution of specified institutions).
Statystyki
Liczba wyświetleń i pobrań: 648
Liczba cytowań: 0