VALUES ATTRIBUTES FOR THE SELECTION STRATEGY ON HOSPITALITY MARKET
DOI:
https://doi.org/10.12775/JPM.2015.002Keywords
Strategy, hospitality, value attributes, competitiveness, advantage, distinguishAbstract
Purpose: Main purpose of the article is presentation the empirical researches on Wroclaw’s hospitality market.
Methodology/approach: The researches cover Economy class hotels and focused on VABS (VABS – Value Attribute Based Strategy). The study was limited to three-star hotels (economy class) and the same reason of to arrival (tourism) in order to preserve the homogeneity of customer group – economic class. Moreover opinions on Guest extracted from hotels located in the city centre. Of the 22 three-star hotels were selected 17 for testing.
The studies gathered information from more than 120 customers choosing 90, which stay in the hotel were combined to the tourist destination. In the study participated 25 managers of hotels.
Findings: The selected segment results of the hospitality market in Wroclaw, confirmed the existence of several value attributes. These are the attributes that allow us to maintain a not only relatively higher price of economy class hotels but overall competition strategies. Partly there are also confirmed the results obtained in other studies market hospital.
Implications: In the case of another testing researches we recommended – 200 customers – sample size for verifying the results.
Originality/value of the paper: Original empirical researches and results have always utility value. Identifying important competition issues for hospitality market could help in formulating the local development strategies.
References
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