HANDLING CULTURE
DOI:
https://doi.org/10.12775/JPM.2011.006Keywords
culture, cultural differences, national cultures, cultural competence, values, intercultural communicationAbstract
Purpose – The article indicates how companies may prepare for and deal with cultural differences. Because the research base is still rather limited an overall perspective may not be realised.
Approach – After discussing definitions and concepts of culture, as well as values, cultural differences between states are discussed, illustrated by a practical example how to prepare for these differences. The focus on states may be explained from the recognition that states still are the source of political, economic and legal frameworks and hence, also the framework for doing business.
Originality – The idea of a cultural competence has hardly been developed but at the same time both business and the multicultural society are asking for it. This cultural competence is an integral combination of knowledge, skills and attitudes for dealing with cultural differences between people.
Implications – Globalising business needs to develop the cultural competence of its managers. Within the EU this applies to nearly all production facilities and quite a few service providers.
Further research – Business needs practical approaches between simple sets of rules for behaviour and scientific approach.
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