The Amplification of the Bullwhip Effect in the Electronics Industry under the Influence of Panic Buying
DOI:
https://doi.org/10.12775/JPM.2022.005Abstract
Purpose: The primary purpose of this article is to show the causes and consequences of supply shortages in semiconductors for the automotive and electronics industries in 2021. The subsidiary objectives describe the behaviour of company managers that contributed to this and make proposals for strengthening the resilience of supply chains to demand impulses through their digitization and transparency of information and material flows. The stated objectives are due to the research gap in the impact of panic buying on the bullwhip effect in the supply chains.
Method: The study was based on secondary and primary sources. An analysis of secondary data in the form of reports of Polish listed companies producing electronic devices for the years 2019 and 2021 was carried out in terms of inventory turnover. The year 2019 is treated as a base year, i.e., before the Covid-19 pandemic. In contrast, 2021 presents a period when electronic device manufacturers were already experiencing significant delays in semiconductor deliveries. For primary sources, one semiconductor manufacturer and three electronic device manufacturers were interviewed.
Findings: The increase in demand for electronic components, extended delivery times and reduced availability has caused electronic device manufacturers to increase their purchases and inventories for fear of production stoppages, further screwing up the demand spiral and component shortages. Decisions to increase inventories were to some extent based on the practice of panic buying and demonstrated a lack of transparency in supply chains.
Implications: The author proposes implementing digitalization and transparency in the supply network in place of the practice based on panic buying, which would significantly reduce production downtime for car makers and electronic device manufacturers, as well as the negative financial consequences related to production stoppages and scrapping of obsolete inventory.
Keywords: bullwhip effect, panic buying, semiconductor shortage, supply chain disruptions, Covid-19
Paper type: Research paper
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Copyright (c) 2023 Tomasz Urbańczyk
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